Track your popups' or forms' overall impact, conversions, and subscriber growth using reports.
Popup and form metrics
Seguno Popups & Forms records two engagement metrics - impressions and conversions. Impressions are the number of triggered popups. Conversions are the number of impactful submissions for the popup or form based on the intention:
Subscribing to Email or SMS through a form section, or
Clicking a button section link to visit another page on your site.
If a currently subscribed contact submits a subscription form, it will not be recorded as a conversion. Each popup will record a maximum of one conversion in the event that there are multiple actions available in one popup.
The conversion rate is the number of conversions divided by the total number of impressions. Popups without a form action are not convertible and will show a 0% conversion rate.
Dashboard metrics
The dashboard shows aggregated popup or form metrics for impressions, conversions, and conversion rates, as well as the subscriber growth for email and SMS.
Popup or form-specific reports
Popup or form-specific engagement metrics are shown in the popup or form list.
To view a popup report:
Navigate to the Popups page
In the Popup card, click the Actions dropdown
Select View Report
To view a form report:
Navigate to the Forms page
In the Form card, click the Actions dropdown
Select View Report
Custom reports
Build a unique aggregated report for specific popups or forms through the Reports tab.
Filter the report by date, group the data by time, and select the popups to include in the report from the Popups dropdown.