Protect profitability
There are many benefits to leveraging unique discount codes in your marketing efforts, but the primary one is reducing coupon abuse to protect margins. Codes often get shared on social media or posted on popular coupon sites, leading to increased usage from customers who have yet to provide any contact information or interest. Providing a unique, one-time-use code eliminates sharing and protects your margins.
Personalized experience
A unique code provides a more personalized experience for those loyal customers and gives them more reasons to stay engaged with that channel.
Improved reporting and tracking
Unique codes can provide more insight into your customers. Single-use, unique codes are specific to one customer, so when that code is used, you can tie it to the individual customer. Additionally, unique codes can help merchants track the effectiveness of a campaign. You can track redemptions, revenue, and AOV by discount set.