Product variants let you showcase a specific color, size, or style of a Shopify product directly in an email built with Seguno Email Marketing.
Use this feature to highlight a single variant, such as a limited-edition color, instead of the product's default image.
Add a product variant to an email
Open the Editor.
Click Add section.
Select Product list or Featured product.
Click Add content.
Click Select product.
Select the product.
Click Add.
Click Select variant.
Select the variant.
Click Select
Tip:
Use Featured product to highlight a single variant with a larger image and a prominent call to action.
Use Product list when you want to display multiple variants or products side by side.
Common errors
Issue | Cause | Solution |
Variant option not visible | The product has no variants defined in Shopify | Add variants to the product in your Shopify admin before adding it to the email |
Variant image is the same as the default | The variant in Shopify does not have a unique image assigned | Assign a unique image to the variant in your Shopify product settings |
Select variant button does not appear | A product has not yet been selected | Complete steps 5–7 first, then click Select variant |
FAQs
Can I add multiple variants from the same product in a single email?
Yes. Add a Product list section and add the same product multiple times, selecting a different variant for each entry