Seguno Email Marketing is built only for Shopify and integrates directly with your Shopify data. Customer, order, product, and discount information stays synced inside the Shopify admin.
This article explains which Shopify data Seguno Email Marketing uses and how it powers newsletters and automations.
Seguno Co-founder and CEO Chris Geiss discusses why your Shopify data needs to be your source of truth.
Customers and subscribers
Seguno Email Marketing uses Shopify customer records to manage subscribers. A subscriber is a Shopify customer whose Email subscription status is Subscribed.
Seguno doesn't keep a separate contact database, so all subscriber data syncs directly from Shopify.
To check a customer's subscription status in Shopify:
In the Shopify admin, Click Customers.
Select a customer record.
Review the Email subscription status field.
Only customers marked as Subscribed can receive marketing email.
Note:
Seguno Email Marketing automatically filters for Email subscription status when it sends a campaign or automation email. This filter applies even if a Shopify segment includes unsubscribed customers.
Automatic filtering is the most common reason the final recipient count is lower than the total shown in a Shopify segment.
Shopify segments
Seguno Email Marketing uses Shopify Segments to target or exclude specific groups of subscribers when you send an email.
Examples of segment usage:
Customers tagged VIP
To send a newsletter to a Shopify segment::
Select the Shopify segment you want to send to.
Review the final recipient count before you send. Seguno Email Marketing automatically includes only Subscribed customers.
For full steps, see How to send an email to a customer segment or past email activity.
Learn more about how to manage your Customers in Shopify here.
Orders and automation triggers
Seguno Email Marketing uses Shopify order data to trigger automations and to personalize email content.
Seguno accesses the following order fields:
Line items
Order date
Fulfillment status
Fulfillment date
These fields power the following commerce automations:
Abandoned Checkout
First Purchase
Repeat Purchaser (second purchase)
Review Request (eligible completed order)
Lapsed Purchaser (no recent purchases after at least one prior order)
Note:
Order line item data is only accessible at the time the automation is triggered. Newsletters (one-time campaigns) cannot include previous order line item data.
Products in emails
Seguno Email Marketing uses Shopify product data to fill product sections in newsletters and automations.
By default, Seguno shows only in-stock products. If a product has variants, Seguno uses the first in-stock variant.
Product sections that use Shopify data:
Featured product
Product list
Featured collection
Collection list
Available product attributes:
Title (required)
Image
Vendor
Price
Compare-at price
Add to cart link
View product link (required)
Description
Shopify discounts
Seguno Email Marketing uses your Shopify discounts to send discount codes in emails. You set up every discount in Shopify.
Shopify controls each discount's:
Type
Value
Requirements
Eligibility
Expiration date
When a subscriber clicks a link in an email that contains a Shopify discount, the discount applies automatically at checkout if the discount settings allow it.
Note:
Seguno Email Marketing doesn't create or manage Shopify discount rules. Set up all discount logic in Shopify before you use it in an email.
Shopify marketing dashboard
Seguno Email Marketing integrates with the Shopify Growth dashboard.
From the dashboard, you can:
- Create new Seguno campaigns
- Review newsletter performance
- Review automation reporting
- View marketing activity alongside your other Shopify marketing channels
You can also use the Seguno Email Marketing email editor inside Shopify marketing automations for more advanced workflows.
FAQs
Does Seguno store customer data separately from Shopify?
No. Seguno Email Marketing uses Shopify as the source of truth for customer and subscriber data.
Why is my segment size larger than my send count?
Seguno Email Marketing automatically sends only to customers whose Email subscription status is Subscribed. It excludes unsubscribed customers at send time.
Can I include past order details in a newsletter?
No. Order line item data is available only during a triggered automation.
Does Seguno manage Shopify discounts?
No. Shopify controls all discount settings. Seguno Email Marketing only adds or applies existing Shopify discounts in email.