Email templates in Seguno Email Marketing are reusable email layouts that store your design, sections, and structure for future sends. Use them to save time when creating newsletters, campaigns, and automations, and to maintain a consistent look across all your emails.
Types of templates
Seguno Email Marketing includes two types of templates: starter templates and template store templates.
Starter templates
Your account includes starter templates for newsletters, campaigns, and automations. Starter templates contain pre-selected sections and action-oriented copy for popular newsletter topics. They also include built-in best practices for email length, calls to action, and structure.
Template store
Seguno Email Marketing offers professionally designed templates in the Template store. These templates focus on ecommerce events and holidays throughout the year.
Use a template
Templates are fully customizable and can be used to create newsletters, campaigns, and automations. All automations start with a pre-built series of templates.
To create a newsletter using a template:
Navigate to the Newsletters page.
Click Create newsletter.
Select a template.
Fill in the email details and select any content you want to feature.
Click Create newsletter.
Tip:
You can also start from the Templates page. Hover over any template, then click Create newsletter.
To create a campaign using a template:
Navigate to the Newsletters page.
Select the Campaign tab.
Click Create campaign.
Select a template.
Fill in the email details and select any content you want to feature.
Click Create campaign.
Create a new template
Creating a template saves an email layout for reuse in future newsletters, campaigns, and automations. Once created, the template appears on all template selection pages.
Note:
For templates that include a discount, use the Conditional content drop-down to preview how the template appears with or without a discount assigned.
To create a new template:
Navigate to the Templates page.
Click Create template.
Fill in the email details.
Click Create template.
Edit the email sections.
Click Save.
Click Back.
Create a template from a newsletter
If you use the same newsletter layout repeatedly, you can save it as a template to reuse in future sends.
To create a template from a newsletter:
Navigate to the Newsletters page.
Select the newsletter you want to use.
Click the Actions drop-down.
Select Save as template.
Edit the title.
Click Save.
The template will be available on all template selection pages.
Customize, duplicate, and archive a template
As your template library grows, Seguno Email Marketing provides options to manage your templates.
Customize a template
Customizing a template updates its layout for use in future newsletters. Any template in your library, including starter templates and template store templates, can be customized.
To customize a template:
Navigate to the Templates page.
Hover over the template you want to customize.
Click Customize.
Edit the sections.
Click Save.
Click Back.
Duplicate a template
Duplicating a template lets you change the title and primary section while keeping the same layout.
To duplicate a template:
Navigate to the Templates page.
Click the More options icon.
Select Duplicate.
Update the title and select the primary section.
Click Duplicate template.
Archive a template
Archiving a template hides it from the available templates list. You can restore the template at any time.
To archive a template:
Navigate to the Templates page.
Click the More options icon.
Select Archive.
Click Archive template.
Frequently asked questions
Can I use a template for automations?
Yes. All automations in Seguno Email Marketing start with a pre-built series of templates. You can also apply any template from your library when editing an automation email.
Can I restore an archived template?
Yes. Archiving hides a template from the available list but does not delete it. Navigate to the Templates page to restore it at any time.
Can I customize a starter template without losing the original?
Yes. Customizing a starter template only updates your version of it. You can also duplicate it first to keep the original layout intact.
What does the Conditional content drop-down do?
The Conditional content drop-down lets you preview how a template appears when a discount is or is not assigned to a newsletter. This applies to templates designed to optionally include a discount.