Understanding primary sections in Seguno Email Marketing

A primary section is a dynamic placeholder in a Seguno Email Marketing template that automatically populates with Shopify product, collection, or blog content when you create a newsletter. Use primary sections when you want to build a reusable template that pulls in fresh content each time, rather than manually adding products or posts to every newsletter.

A primary section is a dynamic placeholder built into a Seguno Email Marketing template. When you create a newsletter from a template that includes a primary section, you select which products, collections, or blog posts to feature. Seguno Email Marketing then populates the section automatically with your chosen content.

Primary sections are different from static content blocks, which always display the same content. They are designed to make templates reusable across multiple newsletter sends.

Primary sections pull content from your connected Shopify store for the following purposes:

All starter templates in Seguno Email Marketing include a primary section, along with placeholder sections and text. The table below shows which primary section each starter template uses by default.