A primary section is a dynamic placeholder in a Seguno Email Marketing template that automatically populates with Shopify product, collection, or blog content when you create a newsletter. Use primary sections when you want to build a reusable template that pulls in fresh content each time, rather than manually adding products or posts to every newsletter.
What is a primary section?
A primary section is a dynamic placeholder built into a Seguno Email Marketing template. When you create a newsletter from a template that includes a primary section, you select which products, collections, or blog posts to feature. Seguno Email Marketing then populates the section automatically with your chosen content.
Primary sections are different from static content blocks, which always display the same content. They are designed to make templates reusable across multiple newsletter sends.
Available primary sections
Primary sections pull content from your connected Shopify store for the following purposes:
Primary section | Purpose |
Featured products | Highlight specific products |
Product list | Highlight a selection of products |
Featured collection | Highlight a selection of products from a specific collection |
Collection list | Highlight a selection of collections |
Recent blog posts | Highlight your most recent blog posts |
Featured blog posts | Highlight specific blog posts |
Primary sections in starter templates
All starter templates in Seguno Email Marketing include a primary section, along with placeholder sections and text. The table below shows which primary section each starter template uses by default.
Starter template | Primary section |
New collection | Featured collection |
Collection overview | Featured collection |
Collection features | Featured collection |
New product | Product list |
Product features | Product list |
Product how-to | Product list |
Behind the scenes | Featured collection |
Featured blog post | Featured blog post |
Shop celebration | Featured collection* |
Sale announcement | Featured products* |
Sale last chance | Product list* |
Gift guide | Collection list |
Shipping reminder | Featured products |
Note:
These templates include a discount call-out section that will not display until a discount is assigned to the newsletter.
