Seguno: Email Marketing automatically creates a Newsletter form and an Unsubscribe landing page for your Shopify store. Use the Newsletter form to collect new subscribers and the Unsubscribe page to confirm opt-outs while encouraging return visits.
These pages can be styled, localized, and customized with URL parameters to match your Shopify theme and marketing goals.
Preview the Newsletter form
To preview the Newsletter form:
Click Settings in Seguno: Email Marketing.
In the Pages section, click Newsletter form.
Seguno opens a preview of the hosted landing page.
Tip:
If you use a Shopify Online Store 2.0 theme, add the Seguno app block to an existing page instead of linking to a separate landing page.
Edit the Newsletter form design and language
Design
The Newsletter signup form inherits style from your Shopify theme.
The page layout follows your theme settings
The Subscribe button uses the primary color set in Seguno email templates.
To change overall styling (colors and fonts), update your Shopify theme settings.
Language
To edit the Newsletter form text:
In Seguno Email Marketing, click Settings.
In the Localization section, click Edit language.
Select the Newsletter landing page tab.
Edit the desired text fields.
Click Save.
Note:
Changes take effect immediately on the hosted page.
Customize the Newsletter form URL
You can modify the Newsletter form behavior using URL parameters.
Example:
Hide the last name field:
https://demo.seguno.com/apps/seguno/subscribe?hide_last=true
Common parameters
hide_names
Hides first and last name fields
Value: true
hide_last
Hides last name field
Value: true
hide_headings
Hides heading and subheading
Value: true
show_checkbox
Requires a checkbox before subscribing
Value: true
tags
Adds Shopify customer tags (newsletter is always added)
Value: Comma-separated list
heading
Overrides heading text
Value: Custom text
subheading
Overrides subheading text
Value: Custom text
first_name
Pre-fills first name field
Value: Text
last_name
Pre-fills last name field
Value: Text
Pre-fills email field
Value: Valid email address
return_to
Redirects after successful subscription
Value: URL path (example: /pages/about-us)
layout
Loads form outside your theme layout
Value: none or theme layout name
Note:
Text and email values may require URL encoding. Most browsers encode automatically.
Warning:
Incorrect parameter formatting can prevent the form from loading correctly.
Add the Newsletter form to your store navigation
To add the Newsletter page to your online store:
Click Settings.
In the Pages section, click Newsletter form.
Optional: Edit the URL with parameters.
Copy the URL.
In Shopify Admin, go to Online store > Navigation.
Click Main menu.
Click Add menu item.
Enter a name.
Paste the URL.
Click Add.
The Newsletter form now appears in your store navigation.
Edit the Unsubscribe page
The Unsubscribe page appears after a subscriber clicks the unsubscribe link in an email.
To edit the Unsubscribe page language:
Click Settings.
In the Localization section, click Edit languages.
Select the Unsubscribe landing page tab.
Edit the text.
Click Save.
Note:
The Unsubscribe page displays the Seguno Recommended products collection.
To remove this collection:
In Shopify Admin, go to Products > Collections.
Delete the Recommended products collection.
FAQs
Where are Newsletter form subscribers stored?
Subscribers are created as Shopify customers who agree to receive marketing emails. Seguno automatically recognizes the subscriber.
Can I remove name fields from the form?
Yes. Add
?hide_names=trueor?hide_last=trueto the URL.
Can I redirect subscribers after signup?
Yes. Use the
return_toparameter to specify a redirect path.
Does the form match my Shopify theme?
Yes. The form inherits your Shopify theme styling by default.
Can I use Seguno Popups & Forms instead of the landing page?
Yes. Use Seguno Popups & Forms to display embedded or page-specific signup forms, exit-intent popups, or announcements.