You can target specific product variants when generating codes in the Bulk Discount Code Bot app. Variant-level selection allow you to limit usage to selected sizes, colors, or options. These settings sync directly with the associated Shopify discount.
Note:
Free shipping discounts apply to all products and can not be applied to specific variants.
Select specific product variants
Open the Bulk Discount Code Bot app in Shopify.
Select an existing discount set or create a new one.
Scroll to the Products section.
Click Browse.
Select a product that has multiple variants.
Expand the product to view all variants.
Select the checkbox next to each variant you want to include.
Click Add.
Click Save.
Tip:
You can create a collection based on a variant title that contains "value" if you'd like to focus your discount to a specific size across products or collections, such as an XXS/XXL clearance sale.
Example use cases
Applying 20% off only to “Blue / Large” variants during a clearance sale.
Offering a free gift discount limited to a single variant (e.g., “Sample Pack – 5ml”).
Issuing influencer codes that only work on curated variants of a product line.
Notes and limitations
Variant selections sync from Shopify. If variants are added or deleted in Shopify, update your discount set.
Removing a product from Shopify will break the restriction until it is updated in the app.
If multiple variants are selected, any listed variant qualifies for the discount (logical OR).
The Shopify discount variant limit is currently 100 variants. Selecting all variants of a product will not count against the 100 limit. See the tip above to build a collection of more than 100 variants.
Common errors
“This discount doesn’t apply to this product.”
The variant added to the cart is not one of the selected variants.
Fix: Verify that the selected variant in the discount settings matches your intended variant list.
FAQs
Can I apply a discount to variants from multiple products?
Yes. You can select variants from any number of products.
What happens if I add new variants in Shopify after creating the discount set?
New variants will not be automatically included. You must manually add them to the discount set.
Do variant selections work with percentage, fixed-amount, and free-shipping discounts?
Yes. Variant selections are compatible with all discount types and may be combined with other discounts if enabled.
Why are my variant-specific codes not applying at checkout?
The variant in the cart must match the exact variant selected in the discount. Check for unpublished variants or mismatched option combinations.
Can I mix variant restrictions and minimum purchase rules?
Yes. Variant selection limits where the discount applies, and minimum purchase rules limit when it applies.