Powerful Contact Form Builder lets you map form fields, such as birthdays, product preferences, and custom attributes, directly to Shopify customer metafields for customer segmentation.
Seguno Email Marketing uses those metafields to add per-subscriber personalization to automations and newsletters. Use this integration to collect customer preference data and deliver more relevant, personalized emails.
Requirements
To use Powerful Contact Form data in Seguno Email Marketing, you need:
Powerful Contact Form Builder is installed and active on your Shopify store
A form configured to map at least one field to a Shopify customer metafield
To learn how to create custom metafields, please visit this Shopify help article.
Seguno Email Marketing is installed on your Shopify store
Note:
A Zapier integration is available for Powerful Contact Form Builder. See Powerful Contact Form Builder's Zapier documentation for details.
How form data is used in Seguno
Powerful Contact Form Builder allows you to link any form field to a Shopify customer metafield. When a customer submits the form, the data from that field is automatically saved to their customer record.
Common examples of form fields mapped to metafields:
Birthday (date field → date metafield)
Product preferences (e.g., skin type, pet breed, coffee roast → text metafield)
Membership status
Custom notes or attributes
Once a metafield is populated, it becomes available in Shopify for building segments.
Tip:
Place preference forms on your account page or post-signup flow so customers can fill them out early in their lifecycle, giving you more data for personalized campaigns.
For setup instructions, see How to connect form data with a customer metafield, Powerful Contact Form.
Email use cases
The following are common ways merchants use Powerful Contact Form data with Seguno Email Marketing.
Birthday emails
Use a form to collect a customer's birthday and map it to a date metafield. Build a segment on Shopify's customer page that filters by birth month, then send a birthday discount email during that month using Seguno Email Marketing. This is a high-relevance touch point with strong open rates.
Preference-based campaigns
Ask customers about their product preferences via a form on the account page or after sign-up.
For example: skin type, pet breed, coffee roast preference, or dietary needs.
Map answers to metafields, then segment by preference to send campaigns featuring only the products most relevant to each subscriber.
Issue | Cause | Solution |
Form data not appearing in the Shopify segment builder | Metafield mapping is not configured in Power Contact Form | Open the form in Power Contact Form Builder and confirm the field is linked to a Shopify customer metafield |
Metafield segment returns no results | No customers have submitted the form yet | Promote the form to customers; data will populate as submissions come in |
Birthday segment not triggering correctly | Metafield type set incorrectly | Confirm the birthday field is mapped to a date-type metafield, not a text field |
FAQs
Does Seguno: Email Marketing connect directly to Powerful Contact Form Builder?
No. Seguno Email Marketing reads data written to Shopify customer metafields. Powerful Contact Form Builder writes form responses to those metafields when a customer submits a form.
Can I collect preferences at signup and use them immediately?
Yes, if the form is part of your signup flow and is mapped to metafields. However, only customers who submit the form will have that data available for segmentation.
Can I use Powerful Contact Form Builder to collect email preferences?
Yes. Add a field for communication preferences or product interests to any form, map it to a customer metafield, then use that metafield in Seguno Email Marketing to call out individual subscribers' preferences within emails.