LoyaltyLion syncs detailed loyalty data, including points balances, tier, lifetime points, and referral URLs, to Shopify customer metafields for segmentation. Seguno Email Marketing reads this data to insert in emails for targeted campaigns and automations. Use this integration to reward top earners, re-engage lapsed purchasers, or send tier-specific promotions.
Requirements
To use LoyaltyLion data in Seguno Email Marketing, you need:
A LoyaltyLion account on a paid plan at $199/month or higher (metafield sync requires a paid plan)
LoyaltyLion is installed and active on your Shopify store
Seguno Email Marketing is installed on your Shopify store
What data can be used in Seguno
LoyaltyLion writes the following data to Shopify customer metafields. All fields are accessible in segmentation and email personalization.
Metafield name | Metafield key | Description |
Total points | `loyaltylion.points_total` | Current total point balance |
Approved points | `loyaltylion.points_approved' | Confirmed, redeemable points |
Pending points | `loyaltylion.points_pending` | Points earned but not yet confirmed |
Lifetime points | 'loyaltylion.points_lifetime' | All points ever earned, including spent ones |
Spent points | `loyaltylion.points_spent` | Points used for reward redemptions |
Rewards claimed | `loyaltylion.rewards_claimed` | Total number of rewards redeemed |
Enroll date | `loyaltylion.enroll_date` | Date the customer joined the program (YYYY-MM-DD) |
Referral URL | `loyaltylion.referral_url` | The customer's unique referral link |
Loyalty tier | `loyaltylion.loyalty_tier` | The customer's current tier name |
Birthday | `loyaltylion.birthday` | Customer's date of birth (YYYY-MM-DD) |
Tip:
The loyaltylion.points_lifetime field is useful for identifying long-term, high-value customers regardless of their current balance, even if they've spent a significant portion of their points.
For full metafield documentation, see LoyaltyLion metafields for Shopify.
Shopify Flow
LoyaltyLion supports Shopify Flow on the Plus plan.
Integration type: Flow-based workflow automation
Use cases: Trigger emails based on tier changes, reward events, and other loyalty activities
For setup details, see LoyaltyLion's Shopify Flow integration.
Warning:
If a customer is not subscribed to your email marketing, they will not receive any of the automated emails. Seguno Email Marketing operates on a consent-based system and will only send emails to individuals who have actively subscribed to your email marketing.
Email use cases
The following are common ways merchants use LoyaltyLion data with Seguno Email Marketing.
Lifetime milestone rewards
Segment customers who have crossed a lifetime points threshold, for example, 5,000 all-time points, using loyaltylion.points_lifetime. Send a celebratory "you've earned X points with us" email with a bonus reward to recognize long-term loyalty.
Lapsed purchaser re-engagement
Segment customers with a high loyaltylion.points_spent value for lapsed purchasers (those who haven't purchased recently). These customers have demonstrated they value rewards; send a targeted win-back email with a points bonus to re-activate them
Tier-exclusive promotions
Create one segment per loyalty tier using loyaltylion.loyalty_tier. Send each tier a different offer, with higher tiers receiving better discounts. This reinforces the value of advancing through the program. Insert the metafield into the email subject or preview line so customers can see their tier from their inbox.
Common errors
Issue | Cause | Solution |
LoyaltyLion metafields are not visible in the segment builder | Metafield sync is not enabled, or the plan doesn't support it | Enable metafield sync in LoyaltyLion; confirm plan is $199/month or higher |
` | Birthday not collected by LoyaltyLion | Enable birthday collection in LoyaltyLion settings |
Referral URL missing for some customers | Referral URL is generated after the first enrollment action | Referral URLs may not exist for all customers immediately; allow |
FAQs
Does Seguno: Email Marketing connect directly to LoyaltyLion?
No. Seguno Email Marketing reads LoyaltyLion data through Shopify customer metafields. LoyaltyLion must be configured to sync metafields to Shopify before the data is available in Seguno.
Which LoyaltyLion plan supports metafield sync?
Metafield sync requires a paid plan starting at $199/month.
Can I include a customer's referral link in an email?
Yes. Use the
loyaltylion.referral_urlmetafield to personalize emails with each customer's unique referral link, enabling a referral campaign directly from Seguno Email Marketing.
Can I send birthday emails using LoyaltyLion data?
Yes. If LoyaltyLion collects birthdays and syncs them to the loyaltylion.birthday metafield, you can segment by birth month in Seguno Email Marketing and send birthday discount emails.