Smile.io syncs loyalty tier data to Shopify customer metafields, which Seguno Email Marketing can use to personalize subscribers' emails by inserting their Smile.io VIP tier.
Use this integration to send different offers to Bronze, Silver, Gold, and VIP members, and to reward customers for leaving reviews, all without manually creating separate lists.
Requirements
To use Smile.io data in Seguno Email Marketing, you need:
A Smile.io account on the Growth or Plus plan.
Smile.io is installed and active on your Shopify store.
Seguno Email Marketing is installed on your Shopify store.
What data can be accessed by Seguno
Smile.io writes the following data to Shopify customer metafields, which Seguno Email Marketing can access for segmentation
Metafield Name | Metafield key | Description |
Smile VIP Tier name | 'smile.vip_tier_name' | The customer's current |
Tip:
After enabling metafield sync in Smile.io, allow time for metafields to populate for existing customers before building segments.
For full details on configuring metafield sync, see Smile.io's metafield documentation.
Shopify Flow
Smile.io supports Shopify Flow with a Send Smile activity action. You can also create custom earning rules using Flow triggers.
Available trigger: Customer VIP tier change events (via Flow)
Available action: Send Smile activity
This allows you to trigger Seguno Email Marketing automations based on tier changes; for example, sending a welcome email when a customer is promoted to Gold.
It also enables you to reward product reviews with Smile loyalty points by connecting Seguno Product Reviews to Smile.io.
Note:
Shopify Flow is required to trigger Seguno automations based on Smile.io events. Seguno Email Marketing does not natively receive Smile.io event webhooks at this time.
Warning:
If a customer is not subscribed to your email marketing, they will not receive any of the automated emails. Seguno Email Marketing operates on a consent-based system and will only send emails to individuals who have actively subscribed to your email marketing.
Email use cases
The following are common ways merchants use Smile.io data with Seguno Email Marketing.
Tier-exclusive promotions
Create one segment per VIP tier using the smile.vip_tier_name metafield. Send each tier a different discount offer, with higher tiers receiving better deals. This reinforces the value of staying engaged with your loyalty program.
Tier upgrade motivation
Segment mid-tier customers on Shopify's customer page and send an email showing what perks await at the next tier, with a clear spending goal to reach it. This drives incremental purchases from customers who are close to a tier threshold.
Tier-specific onboarding
When a customer first reaches a new tier (detected via Shopify Flow), send a welcome email explaining the perks they've just unlocked. Set this up as an automation in Seguno Email Marketing triggered by the Flow tier-change event.
Common Errors
Issue | Cause | Solution |
'smile.vip_tier_name` metafield not appearing in the segment builder | Metafield sync is not enabled in Smile.io, or the customer hasn't been assigned a tier | Enable metafield sync in Smile.io settings; confirm the customer has a VIP tier assigned |
Segment shows no results | Smile.io plan doesn't include metafield sync | Upgrade to the Smile.io Growth or Plus plan |
Automation is not triggering on tier change | Shopify Flow connection not configured | Set up a Shopify workflow connecting to the Smile.io tier-change trigger to a Seguno automation |
FAQs
Does Seguno Email Marketing connect directly to Smile.io?
No. Seguno Email Marketing reads Smile.io data through Shopify customer metafields. There is no direct API connection between the two apps. Smile.io must be configured to sync metafields to Shopify first.
Which Smile.io plans support metafield sync?
Metafield sync is available on Smile.io's Growth and Plus plans only. It is not available on the Starter plan.
Can I send emails automatically when a customer reaches a new tier?
Yes. Use Shopify Flow to detect a tier change from Smile.io and trigger a Seguno Email Marketing automation. See the Shopify Flow section above for details.
Can I segment by points balance using Smile.io?
Not at this time. Smile.io only syncs the VIP tier name as a customer metafield. Point balance is not available as a segmentable metafield.