Okendo syncs loyalty data, including points balance, loyalty status, and VIP tier, to Shopify customer metafields. Seguno Email Marketing reads this data to insert these metafields into emails for tier-specific or points-based personalization.
Use this integration to alert loyalty members of their tier, reward balance, or engagement level.
Requirements
To use Okendo loyalty data in Seguno Email Marketing, you need:
An Okendo account with the loyalty module enabled
Okendo is installed and active on your Shopify store
Seguno Email Marketing is installed on your Shopify store
What data can be used by Seguno
Okendo writes the following data to Shopify customer metafields. All metafields are accessible in Seguno Email Marketing for personalization and Shopify's customer page for segmentation.
Metafield name | Metafield key | Description |
Okendo Loyalty Point Balance | customer.metafields.app--1576377--loyalty.points_balance | The customer's current loyalty points balance |
Okendo Loyalty Status | customer.metafields.app--1576377--loyalty.status | Whether the customer is active in the loyalty program |
Okendo Loyalty VIP Tier | customer.metafields.app--1576377--loyalty.vip_tier_name
| The customer's current VIP tier (e.g., Bronze, SIlver, Gold, Platinum, etc.) |
Shopify Flow
Okendo supports Shopify Flow with a review-focused trigger and loyalty event support.
Available trigger: Okendo Review Created
Available actions: Loyalty events
Use Shopify Flow to trigger Seguno Email Marketing automations based on Okendo review or loyalty events, for example, sending a follow-up email when a customer submits a review.
For setup details, see How to use the Okendo Review Created Shopify Flow trigger.
Warning:
If a customer is not subscribed to your email marketing, they will not receive any of the automated emails. Seguno Email Marketing operates on a consent-based system and will only send emails to individuals who have actively subscribed to your email marketing.
Email use cases
The following are common ways merchants use Okendo loyalty data with Seguno Email Marketing.
Lapsed member winback
Segment customers with a high Okendo Loyalty Points Balance who haven't purchased in 60 or more days (combine with Shopify's last_order_date). Send a "don't let your points go to waste" email with a clear call to action and their point balance to redeem before it expires.
Tier-specific discounts
Create one segment per VIP tier in Shopify using the Okendo Loyalty VIP Tier metafield (Bronze, Silver, Gold, Platinum). Send each tier a different discount offer, with a callout of which tier they're part in the Subject or Preview line, or elsewhere in the email; higher tiers receive larger discounts to reward their engagement.
Tier upgrade motivation
Target mid-tier customers (e.g., Silver) using the Okendo Loyalty VIP Tier metafield. Show them what perks await at the next tier, with a clear spending goal to reach it. This drives incremental purchases from customers who are close to a tier threshold.
Common errors
Issue | Cause | Solution |
Okendo metafields not appearing in Shopify segment builder | Loyalty module not enabled in Okendo, or metafield sync not active | Enable the Okendo loyalty module and confirm the metafield sync is turned on |
VIP Tier segment returns no results | No customers have been assigned a tier yet | COnfirm customers are enrolled in Okendo loyalty and have been assigned a tier |
Points balance not updating | Metafield sync delay | Metafields update in near real time; allow a short delay after a customer earns points. |
FAQs
Does Seguno: Email Marketing connect directly to Okendo?
No. Seguno: Email Marketing reads Okendo loyalty data through Shopify customer metafields. Okendo must be configured to sync metafields to Shopify before the data is available in Seguno.
Can I send emails when a customer submits a review?
Yes. Use the Okendo Review Created trigger in Shopify Flow to trigger a Seguno Email Marketing automation. This is useful for sending a thank-you email or bonus points notification after a review is submitted.
Does Okendo support Zapier?
No. Okendo does not currently offer a Zapier integration. Use Shopify Flow for automation workflows.
Which Okendo tiers does the VIP Tier metafield support?
The metafield supports any tier names configured in your Okendo loyalty program. Common examples include Bronze, Silver, Gold, and Platinum, but your program may use different names