The customer importer is a built-in tool in Seguno Email Marketing that imports subscribers into Shopify customer records.
Use it when you want to add subscribers from the dashboard, the subscribers report, onboarding, or account settings, particularly if you have not connected Klaviyo or Mailchimp.
Access the customer importer
You can open the customer importer from four places in Seguno Email Marketing:
Dashboard: Click the current subscribers card. [TERM FLAG: confirm exact card label before publishing]
Subscribers report: Click the import option on the report. [TERM FLAG: confirm exact button label before publishing]
Onboarding: The importer appears automatically during onboarding if you have not connected Klaviyo or Mailchimp.
Settings: Navigate to the import option in the Seguno Email Marketing Settings page.
Import your subscribers
After opening the customer importer, complete the following steps:
Click Import subscribers.
Upload your CSV subscriber file.
Click Map fields.
Each column of the CSV needs to be mapped to the equivalent customer field. The importer will automatically recognize and configure common headers like Email, Subscription status, First Name, Last Name, Phone Number, Tags, Metafields, etc.
Metafield mapping only works with metafields that already exist in your Shopify account; you cannot create new metafields during customer import. Learn more about adding metafields to Shopify here.
Note: Confirm each column is mapped to the correct field before continuing.
Click Import settings
Click Review
Note: Confirm the mapped fields and import settings are accurate before starting the import
Click Start import.
View import history
The import status and history are available on a dedicated page: Import Status
This page shows past imports and flags any import that is under review.
FAQs
Does the customer importer add subscribers directly to Seguno Email Marketing?
No. The customer importer adds subscribers directly to the Customers page in the Shopify admin. Once imported, Seguno Email Marketing recognizes these contacts as Subscribers.
Where can I access the customer importer in Seguno Email Marketing?
From the Seguno Email dashboard's Current subscribers card, the subscribers report, the onboarding flow (if Klaviyo or Mailchimp is not connected), or the Settings page in the Seguno Email app.
How do I check the status of an import?
View the Import status page. It indicates if an import is under review.