Gmail automatically hides email content that exceeds 102KB. This behavior is called email clipping. When clipping occurs, Gmail hides the bottom portion of the message behind a “View entire message” link.
Seguno notifies you when your email content approaches or exceeds this limit, so you can shorten it before sending.
What is email clipping?
Email clipping occurs when Gmail hides part of an email because the message size exceeds 102KB.
When this happens, Gmail displays a link that says “View entire message.” The remainder of the email is hidden until the reader clicks that link.
Common causes of large email size include:
Too many content blocks
Large or repeated images
Long email templates
Excessive HTML formatting
Why email clipping matters
Email clipping can negatively affect email performance and subscriber experience.
The most common issue occurs when the unsubscribe link or footer is hidden in the clipped section of the email.
If subscribers cannot easily find the unsubscribe option, they may mark the email as spam instead. Higher spam complaint rates can affect your email deliverability.
Note:
Email deliverability refers to how successfully emails reach subscribers' inboxes.
A high number of spam complaints can result in sending restrictions or account suspension.
How Seguno warns you about email clipping
Seguno Email Marketing monitors the size of your email while you edit it.
When your message approaches the Gmail limit, a warning appears at the top of the Editor.
You may see one of the following notifications:
Starting to approach the limit
“The content of this email is starting to get long.”
Exceeded the Gmail limit
“This email is too long; remove unnecessary content.”
This appears when the email exceeds 102 KB and will be clipped by Gmail.
Ways to reduce email length
If your email exceeds the Gmail limit, try these adjustments:
Remove unused sections or blocks
Reduce the number of images
Simplify layouts or repeated content
Link to external pages instead of embedding long content
Tip:
Keeping emails concise improves readability and reduces the likelihood of clipping.
FAQs
Why does Gmail clip emails at 102KB?
Gmail clips emails larger than 102KB to improve load performance and reduce excessively long messages.
Does clipping affect other email providers?
The 102KB clipping behavior is specific to Gmail. Other email providers may handle large emails differently.
Will my email fail to send if it exceeds 102KB?
No. The email will still send, but Gmail may hide part of the message.
How can I check if my email is too long?
Seguno shows a warning at the top of the Editor when your message approaches or exceeds the 102KB limit.