Email metrics in Seguno Email Marketing show how subscribers interact with campaigns and automations, how much revenue email generates, and how well emails reach inboxes.
Use reporting data to measure performance, diagnose deliverability issues, and improve conversion rates.
Performance metrics
Performance metrics measure how subscribers interact with a campaign or automation and how much revenue it generates.
Open rate
The percentage of delivered emails that were opened.
Formula:
Open rate = (Unique opens ÷ Delivered emails) × 100
Note:
Open tracking depends on image loading and privacy protections from inbox providers. Open rate may be inflated or underreported depending on the subscriber’s email client.
Click rate
The percentage of delivered emails that received at least one click on a tracked link. This does not include clicks on the unsubscribe link.
Formula:
Click rate = (Unique clicks ÷ Delivered emails) × 100
Sales
The total revenue and number of orders attributed to an email.
Seguno records a sale when a subscriber:
Clicks a link in a Seguno email.
Places an order within five days of that click.
If a subscriber clicks multiple emails within five days, Seguno attributes revenue to the most recently clicked email.
Engagement metrics
Engagement metrics measure purchase behavior and customer value from email traffic.
Conversion rate
The percentage of delivered emails that resulted in a purchase attributed to email marketing.
Formula:
Conversion rate = (Attributed orders ÷ Delivered emails) × 100
Average order value
The average dollar amount per order attributed to email marketing.
Formula:
Average order value = Email-attributed revenue ÷ Attributed orders
Average products sold
The average number of products included in each attributed order.
First-time customers
The number of subscribers who placed their first order with the store after clicking an email.
Deliverability metrics
Deliverability metrics indicate how successfully emails reach inbox providers.
Delivery rate
The percentage of sent emails accepted by inbox providers and not returned as a hard or soft bounce.
Formula:
Delivery rate = (Delivered emails ÷ Sent emails) × 100
Note:
Delivery rate does not guarantee inbox placement. It only confirms that the receiving server accepted the message.
Unsubscribe rate
The percentage of delivered emails where subscribers opted out by clicking:
The unsubscribe link in the footer
The optional unsubscribe link at the top of the email
An inbox provider’s built-in unsubscribe link
An unsubscribe rate around one percent is generally acceptable.
Tip:
Remove inactive subscribers regularly. Inactive contacts can lower open rates and harm deliverability. Seguno’s Spam Protect system automatically unsubscribes bots and fake email addresses.
Complaint rate
Also called spam complaint rate. The percentage of delivered emails marked as spam by recipients.
An acceptable complaint rate is 0.1 percent or lower, or one complaint per 1,000 emails sent.
Bounce rate
The percentage of sent emails that could not be delivered.
Hard bounce: Permanent failure (invalid email address).
Soft bounce: Temporary failure (mailbox full, server issue).
Keep bounce rate at five percent or lower to maintain good deliverability status.
How email revenue is calculated
Seguno uses click-based attribution with a five-day conversion window.
An order counts as email revenue when:
A subscriber clicks a link in a Seguno email.
The subscriber places an order within five days of the click.
Attribution rules:
Revenue is assigned to the most recently clicked email within the five-day window.
A subscriber can generate multiple conversions from a single email if multiple purchases occur within 5 days.
Seguno does not use partial attribution models.
Why revenue may differ from other platforms
Different email providers may:
Use open-based attribution instead of click-based attribution
Use longer or shorter attribution windows
Apply partial or multi-touch attribution models
Compare attribution settings in the previous provider to ensure a like-for-like comparison.
How Seguno tracks orders without cookies or scripts
Seguno integrates directly with Shopify.
Seguno links a customer's most recent email click activity with Shopify order data inside the Shopify admin. Shopify remains the source of truth for order data.
This approach:
Does not reply on tracking scripts or cookies
Supports cross-device conversions
Helps maintain site speed
Can conversion settings be configured?
Seguno follows industry best practices using click-based attribution and a five-day window.
If a store requires a different attribution model or conversion window, contact Seguno Support to discuss specific needs.
How to improve conversion rates and revenue
Focus on the following areas:
List growth using Seguno: Popups & Forms
High-performing Templates
Targeted Automations
Clear call-to-action buttons
Review performance reports regularly to identify trends in click rate, conversion rate, and revenue per campaign.
FAQs
How accurate is Seguno’s email revenue tracking?
Seguno uses click-based attribution and Shopify order data. Minor differences may occur compared to other analytics platforms that use different attribution models.
Why do open rates look inconsistent?
Inbox privacy features can pre-load tracking pixels or block images, which may impact open tracking accuracy.
Can one subscriber generate multiple conversions from the same email?
Yes. If the subscriber places multiple orders within five days of clicking the email, each order is attributed to that email.