Customer-tagged automations in Seguno Email Marketing let you send targeted emails to subscribers who were tagged through a popup. Use this feature to trigger an email based on a specific popup event or a subscriber's stated interests.
Connect a customer-tagged automation to a popup
To connect a customer-tagged automation in Seguno Email Marketing to Seguno Popups & Forms:
Open Seguno Popups & Forms > Popups.
Create a popup.
Add a popup-specific tag or choice list-specific tag to the popup.
Open Seguno Email Marketing > Automations.
In the trigger settings, select the customer tag associated with the popup.
Activate the customer-tagged automation and the popup.
Add a popup-specific tag
A popup-specific tag is applied to all subscribers who complete the call-to-action (CTA) on the popup. Use this when you want every submission to trigger the same automation.
Open Seguno Popups & Forms > Popups.
Select the popup design.
Click Edit in the Tags section.
Enter a unique tag to apply to all popup subscribers.
Click Save.
Add a choice list-specific tag
A choice list lets you tag subscribers based on their selected interests. Each choice in the list applies a unique tag, which you can then use to trigger a separate customer-tagged automation in Seguno Email Marketing.
Open Seguno Popups & Forms > Popups.
Select the popup design.
Navigate to the Forms section and add a drop-down to the popup.
Enter a unique tag for each choice option.
Tip:
Use descriptive tags (for example, "interest-skincare" or "interest-haircare") so they are easy to identify when setting up the automation trigger in Seguno Email Marketing.
FAQs
I have a welcome automation and a customer-tagged automation active. Should I send subscribers both?
Customer-tagged automations trigger when the selected tag is added to a subscriber. If the popup targets new subscribers, you can skip the regular welcome automation by selecting Skip sending the welcome automation email in the trigger settings of the customer-tagged automation.
I'm not using Seguno Popups & Forms. Can I connect the customer-tagged automation to another popup app?
Yes. As long as your popup app tags subscribers and updates your Shopify Customers, a customer-tagged automation in Seguno Email Marketing will trigger correctly.