Customer tagged automations in Seguno Email Marketing send an email when a specific tag is added to a customer profile in Shopify. Use this automation to trigger targeted messages based on subscriber behavior, segments, or signup sources.
This automation triggers when:
A tag is added at the time of subscription
A tag is added to an existing subscribed customer
The customer must be a subscribed marketing contact to receive the automation.
When to use a customer tagged automation
Customer tags allow precise targeting. The automation sends when Shopify adds the specified tag to a subscribed customer profile.
Common use cases include:
Replace the standard Welcome automation
Add a tag through Seguno Popups & Forms and trigger a tailored welcome series
Send a different onboarding series for wholesale subscribers
Segment-based nurturing
Add a VIP tag when a customer reaches a spend threshold
Send an exclusive promotion to event attendees
Location or event follow-up
Tag subscribers collected at a pop-up shop
Send a "Thanks for visiting" email with a link to your online store
Example
If a popup applies the tag wholesale-lead, the automation sends a wholesale-specific welcome series instead of the default welcome automation.
Create a customer tagged automation
Follow these steps to create a customer tagged automation in Seguno: Email Marketing:
Navigate to the Automations page.
In the Customer tagged section, click Create automation.
Enter the exact customer tag in the Customer tag text field.
Optional: Select Skip sending the automated welcome email if this automation replaces the standard Welcome automation.
Customize the email content and timing.
Click Activate to turn on the automation.
Note:
The tag must match exactly as it appears in Shopify. Tags are case-sensitive.
Tip:
Use short, standardized tag names such as vip, wholesale, or event-2026 to prevent duplication or confusion.
Add a tag to a customer profile
Customer tagged automations rely on Shopify customer tags. You can apply tags in several ways:
Manually
Open the customer profile in the Shopify admin
Add the tag in the Tags field
Click Save
Add tags in the Tags column
Bulk actions
Select customers from the Customers list
Click ...(More actions)
Select Add tags
Enter the tag or select it from the list
Click Save
Seguno Popups & Forms
Add a tag parameter to the Form URL
Configure popup settings to apply a tag
Automation or API
Use Shopify Flow
Use Shopify automations
Use an external app or API that applies tags automatically.
Warning:
Adding a tag to a non-subscribed customer will not send the automation.
FAQs
Do customers need to be subscribed to receive a customer tagged automation?
Yes. The customer must be subscribed to marketing email in Shopify. The automation will not send to unsubscribed contacts.
What happens if I remove a tag from a customer?
If the tag is removed before the automation completes, no additional emails in that workflow will be sent.
Can I use customer tagged automations on a free plan?
Customer tagged automations require a paid Seguno Email Marketing plan. Free users can upgrade to start a trial.
Can I use this instead of the standard welcome automation?
Yes. Select Skip sending the automated welcome email when setting up the automation to fully replace the default welcome workflow.