Use the review request automation in Seguno Email Marketing to automatically email customers after their order is fulfilled and prompt them to leave a product review.
Activate the review request automation
The review request automation in Seguno Email Marketing sends an email to subscribers after their order is fulfilled, linking them to your storefront where they can leave a review through your connected review app.
Note:
Seguno Email Marketing works alongside a separate review app to capture reviews. It does not collect reviews on its own. Seguno Reviews is available free to paid Seguno Email Marketing customers: Seguno Reviews on the Shopify App Store.
Install a review app. Seguno Email Marketing does not interact directly with the review app, so any review app is compatible.
Navigate to the Automations page and select Review request.
Click the email preview.
Select the Review request section and update the anchor tag to match your review app.
Set the automation delay to match your expected shipping timeframe plus the time for the customer to use the product.
Enable the automation.
Default anchor tag values for popular review apps are listed below. If your review app is not listed or the default value does not work, contact Seguno support.
Review app | Anchor tag value |
Seguno Reviews | Set automatically — anchor field is hidden |
Shopify Product Reviews |
|
Judge.me |
|
Stamped.io |
|
Loox |
|
Tip:
A common delay is 7–14 days after fulfillment. Adjust based on your product type and typical delivery window.
Warning:
If your review app also sends review request emails, disable that feature to avoid sending duplicate requests to customers.
Exclude products from the automation
You can prevent specific products from triggering the review request automation by adding a product tag in Shopify.
Open Products in your Shopify Admin.
Select the product you want to exclude.
In the Product organization card, enter skip-review-request-email in the Tags field.
Click Save.
FAQs
Does the review request automation work with any review app?
Yes. Seguno Email Marketing does not integrate directly with review apps, so the automation is compatible with any review app available on the Shopify App Store. You will need to enter the correct anchor tag for your app manually, except when using Seguno Reviews.
How do I know what anchor tag to use for my review app?
Common anchor tag values for popular apps are listed in the setup steps above. If your app is not listed or the default value does not work, contact Seguno support.
Can I exclude specific products from the review request automation?
Yes. Add the tag skip-review-request-email to any product in Shopify Admin to prevent that product's fulfillment from triggering the automation.
When should I send the review request email?
Set the delay to match your expected shipping time plus the amount of time a customer would need to use the product. For most merchants, this is 7–14 days after fulfillment.