Email automations in Seguno Email Marketing send targeted marketing emails to subscribers based on defined triggers such as signup, purchase, fulfillment, or product activity. Use automations to engage subscribers automatically at key stages of the customer lifecycle.
Automations can send a single email or a series of emails after a specific trigger event occurs.
Subscriber activity automations
Subscriber activity automations trigger based on subscription behavior or subscriber engagement.
Coming Soon
The Coming soon automation triggers when a new subscriber submits a newsletter form while the Shopify storefront is password-protected (pre-launch mode).
Use this automation to:
Confirm subscription status
Share a launch timeline
Provide a preview of products
Build excitement before launch
Welcome
The Welcome automation triggers immediately after a contact becomes a new subscriber.
Use this automation to:
Introduce brand values
Set expectations for newsletters and marketing emails
Thank the subscriber
Highlight best sellers with a clear call to action
Link to social channels
The Welcome automation typically generates one of the highest returns on investment (ROI) of all email automations.
Discount reminder
The Discount reminder automation sends a follow-up email 48 hours before an unused discount code expires.
Important details:
The email includes the same discount code previously sent
The preview code shown in the editor is a placeholder
The automation only sends if the code remains unused
The discount must have an expiration date
Use this message to create urgency with stronger calls to action and featured products.
Commerce activity automations
Commerce activity automations trigger based on Shopify order data and order status changes. These are marketing emails sent to subscribers based on purchases and lifecycle milestones.
The Abandoned checkout automation sends to subscribers who start checkout but do not complete their purchase.
The email typically includes:
Abandoned cart contents
Direct links back to checkout
Clear call-to-action buttons
Timing guidance:
Avoid sending while the shopper is still actively browsing
Send while purchase intent remains high
Consider longer delays for high-price or size-sensitive products
New purchaser
The New purchaser automation triggers after a subscriber completes their first purchase.
Use this automation to:
Thank the customer
Set expectations for shipping and fulfillment
Provide customer service information
Encourage social engagement after delivery
Repeat purchaser
The Repeat purchaser automation triggers after a subscriber completes a second purchase.
Use this automation to:
Reinforce loyalty
Express appreciation
Encourage referrals or advocacy
Strengthen brand connection
The Review request automation triggers after an order is fulfilled.
Timing should account for:
Shipping time
Time needed to use the product
Use this message to:
Request a product review
Link directly to the review form
Keep messaging short and action-focused
Lapsed purchaser
The Lapsed purchaser automation triggers when a subscriber has not made a purchase within a defined time period.
Use this automation to:
Re-engage inactive customers
Promote relevant products
Reduce churn before investing in new acquisition
Product purchased automations trigger when a subscribed customer purchases a specific product or collection and the order is fulfilled.
Common use cases include:
Product care instructions
Reorder reminders
Cross-sell recommendations
Customer tagged automations trigger when a specific Shopify customer tag is applied to a subscriber.
These automations support advanced segmentation strategies such as:
VIP programs
Wholesale customers
Event attendees
Loyalty tiers
A clear customer tagging strategy improves automation performance.
Back in stock automations trigger when a previously sold-out product becomes available again.
Use this automation to:
Notify interested subscribers
Recover lost revenue
Drive urgency for limited inventory
The Blog post announcement automation sends a newsletter to subscribers after a new blog post is published in Shopify.
Use this automation to:
Drive traffic to content
Support SEO strategy
Educate subscribers
Notes about marketing vs transactional emails
Note:
Seguno Email Marketing sends marketing emails only to subscribers who have opted in.
Commerce activity, Customer tagged, and Product purchased automations do not replace Shopify transactional notifications such as order confirmations or shipping updates.
Shopify transactional notifications are required for operational communication. Seguno automations are intended solely for marketing engagement.
FAQs
Do automations send to non-subscribers?
No. Seguno sends marketing emails only to subscribers who have opted in.
Can automations replace Shopify order confirmations?
No. Shopify transactional notifications handle order confirmations and shipping updates.
Can I use multiple automations at the same time?
Yes. Multiple automations can run simultaneously as long as trigger conditions are met.
What is the difference between a newsletter and an automation?
A newsletter is a one-time email send. An automation sends automatically when a trigger event occurs.