Templates are customizable layouts that can be used to create emails. To save time in the design and content creation process, you can customize pre-built Seguno templates or build your own.
Types of templates
Starter templates
Your account comes filled with starter templates that can be used for newsletters, campaigns, and automations. Starter templates contain pre-selected sections and action-oriented copy for popular newsletter topics. Additionally, all starter templates have built-in best practices, from the length of the email to the use of call-to-actions and more.
Template store
Seguno offers professionally designed templates in the Template store. These templates are focused on e-commerce events and holidays throughout the year.
Use a template
Templates are fully customizable and used to create newsletters, campaigns, and automations. All automations start with a pre-built series of templates.
To create a newsletter using a template:
Navigate to the Newsletters page.
Click Create newsletter.
Select a template.
Fill in the email details and select any content you want to feature in the email.
Click Create newsletter.
Alternatively, you can create a newsletter from the Templates page:
Navigate to the Templates page.
Hover over the template you want to use.
Click Create newsletter.
To create a campaign using a template:
Navigate to the Newsletters page.
Select the Campaign tab.
Click Create campaign.
Select a template.
Fill in the email details and select any content you want to feature in the email.
Click Create campaign.
Create a new template
Creating a template allows you to save an email layout to be used for future newsletters. For shops that use a customized email layout, creating a template can save time in the email creation process. Once you create a new template, the template will be available on all Template Selection pages.
For some templates, assigning a discount may be dependent on the newsletter. Use the Conditional content dropdown to preview how your template will appear with or without a discount assigned.
To create a new template:
Navigate to the Templates page.
Click Create template.
Fill in the email details.
Click Create template.
Edit the email sections.
Click Save.
Click Back.
Create a template from a newsletter
Using an existing newsletter as a template can save time if you find yourself using the same newsletter layout for multiple emails.
To create a template from a newsletter:
Navigate to the Newsletters page.
Select the newsletter you want to use to create a template.
Click the Actions dropdown.
Select Save as template.
Edit the title.
Click Save.
Once you save the template, it will be available on all Template Selection pages.
Customize, duplicate, and archive a template
As you use and create templates, there are options to help manage your template library.
Customize a template
Customizing a template updates the layout of the template to be used in future newsletters. Any template in your template library (including starter templates and templates from the template store) can be customized.
To customize a template:
Navigate to the Templates page.
Hover over the template you want to customize.
Click Customize.
Edit the sections.
Click Save.
Click Back.
Duplicate a template
Duplicating a template allows you to change the title and primary section of the template while keeping the same layout.
To duplicate a template:
Navigate to the Templates page.
Click the More options icon.
Select Duplicate.
Update the title and select the primary section.
Click Duplicate template.
Archive a template
Archiving a template will hide it from the list of available templates. You may restore the template at any time.
To archive a template:
Navigate to the Templates page.
Click the More options icon.
Select Archive.
Click Archive template.