Newsletters are one of the main forms of email marketing used by merchants. Newsletters are a single, targeted email sent to a specific group of people at a particular time. Newsletters can be created independently or within a campaign.
Create a newsletter
To create a newsletter:
Navigate to the Newsletters page.
Click Create newsletter.
Select a template from the Template Selection Page.
Seguno offers topic-based templates to help speed up the design process. Templates include sections related to the topic that should be customized to your preferences and store.
Whether you create a newsletter from a template or not, Seguno will save some design settings and sections to make email creation easier and faster. We call this your shared theme.
Fill in the information on the Newsletter Setup Page.
To assign a discount to a newsletter, copy the discount name from your Shopify Discounts.
Click Create newsletter.
Customize the newsletter content in the Editor.
Click Save.
Send a newsletter
Now that you've customized the newsletter content, you're ready to send it. Scheduling a send is done on the Newsletter Details Page.
To send a newsletter:
Navigate to the Newsletters page.
Select the newsletter title from the newsletters list.
In the Schedule section, click Send now, or click Edit to schedule a future send.
Edit recipients
Newsletters can be sent to your entire subscriber list or specific segments of customers.
To edit recipients, navigate to the Newsletters Details Page and click Edit in the Recipients section.
As a default, Seguno will send your Newsletter to all eligible subscribers unless they are currently in an automation flow. If your newsletter is not intended for all subscribers, you can target segments or exclude segments. You can also choose to include subscribers that are currently in an automation flow.
Note: Subscribers in more than one selected group will be sent only one copy of your Newsletter. If a subscriber is in both a targeted group and an exclusion group, they will not be sent the newsletter.
Schedule an email to send
To send the newsletter immediately, click the Send now button in the Schedule card.
To schedule the newsletter to send at a specific time:
Select Edit in the Schedule card.
Adjust the date and time.
Optional: Click the checkbox to automatically remail non-openers.
Click Continue.
Review the details and click Schedule delivery.