Create an abandoned cart automation by combining Shopify automations with Seguno Email Marketing. Build the workflow in Shopify, replace Shopify’s default email action with a Seguno send action, and design the abandoned cart email using the Seguno editor.
This setup allows you to use Shopify’s automation logic while sending abandoned cart emails through Seguno.
Note:
If you want a faster starting point, you can download the abandoned browse automation template and import it into Shopify Flow. After importing the template, you only need to create the email and activate the workflow.
Download the Abandoned Cart Automation template
You can download a pre-built abandoned cart workflow template and import it directly into Shopify Flow.
To use the template:
Download the abandoned cart automation template.
Import the template into the Shopify Flow app.
Select the template and click Edit.
Open the final node labeled Do this… Send abandonment email.
Click Select template.
Choose the Abandoned cart email template.
Design your email.
The blue !Review label indicates where you must create your own email before activating the workflow.
After creating the email, turn on the workflow to activate the automation.
For instructions on importing templates into Shopify Flow, refer to Shopify’s guide for creating workflows using templates: Creating workflows using templates.
Create an Abandoned Cart Automation
Seguno uses Shopify automations to send abandoned cart emails. Replace Shopify’s default email step with a Seguno send action and select an abandoned cart template.
To create an abandoned cart automation:
From your Shopify admin, go to Marketing > Automations.
Click Create automation.
Select the Abandoned cart automation template.
Click Edit.
In the workflow, hover over the Send marketing email node and click Delete.
In the final node of the workflow, click the Then plus icon.
Select Action.
Under Installed app actions, select Seguno Email Marketing.
Select Send abandonment email.
Click Select template.
Choose the Abandoned cart email template.
Complete the automation setup page and click Create email.
Customize the email and click Save.
Click Exit to return to the workflow.
Click Turn on workflow.
Warning:
The Shopify automation and the Seguno email template must match. For example, if the Shopify workflow is for abandoned cart, you must select the abandoned cart email template in Seguno. If they do not match, the automation will not send.
Note:
Creating a Seguno email within a Shopify automation also creates the automation in Seguno. The automation will only begin sending after it is turned on in Shopify.
View and edit the automation in Seguno
In Seguno Email Marketing, navigate to the Automations page.
In the Abandonment section, select the abandoned cart automation.
From the Automation details page, review or update the email and settings.
Customize the Abandoned cart automation
Shopify automation templates include recommended conditions and actions to help ensure the automation works correctly. Only modify the workflow settings when needed.
Edit the wait period
The wait period determines how long the workflow waits after a cart is abandoned before sending the email.
To edit the wait period:
Open the workflow in Shopify and click Edit workflow.
Select the Wait for node.
Update the delay settings.
Edit the rest period
The rest period prevents subscribers from receiving an abandoned cart email every time they abandon a cart.
If a subscriber has already received an abandonment email during the defined rest period, Seguno will not send another one.
To edit the rest period:
Open the workflow in Shopify and click Edit workflow.
Select the Rest period node.
Update the Days since last abandonment email setting.
Click Edit description.
Update the description text so it matches the new rest period.
Transactional sending
By default, abandoned cart automations send as marketing emails and are only delivered to subscribed contacts.
Because the shopper has started the checkout process, the first email in an abandoned cart automation can optionally be approved as a transactional email so it can send to all shoppers.
Warning:
Transactional sending is not supported for the Abandoned Browse automation.
To approve the first email as transactional:
Create and turn on the abandoned cart automation in Shopify.
In Seguno Email Marketing, go to the Automations page.
In the Abandonment section, select the abandoned cart automation.
In the Start card, click Edit.
Select Approve first email as transactional.
Click Save.
Always review your local laws and compliance requirements before enabling transactional sending.
Send an abandoned cart email based on language
You can send different abandoned cart emails based on the customer’s language using locale conditions.
To send an abandoned cart email based on language:
In the workflow, locate the node 1 or more products in cart are in stock.
Click the Then plus icon and select Condition.
Click Select condition.
Click Add criteria.
Select Customer.
Select Locale.
Set the criteria to starts with.
Enter the first two letters of the locale (for example, EN or FR).
From the new locale branch, click the Then plus icon and select Action.
Select Seguno Email Marketing
Select Send Abandonment Email
Click Select Template and choose the abandoned cart template.
Customize the email and activate the workflow.
Send abandoned cart emails based on cart total
You can create different automation paths depending on the value of the abandoned cart.
To send emails based on cart total:
In the workflow, locate the node 1 or more products in cart are in stock.
Click the Then plus icon and select Condition.
Click Select condition.
Click Add criteria.
Select:
Abandonment
AbandonedCheckoutPayload
totalPriceSet
presentmentMoney
amountSet the condition for the cart value you want to target.
Add a Then action to the branch.
Select Seguno Email Marketing.
Select Send abandonment email.
Choose the abandoned cart template and customize the email.
Example: You might send a different abandoned cart email for carts over $100 than for carts under $100.
View reporting for the Abandoned cart automation
You can review abandoned cart automation performance in both Shopify and Seguno.
View reporting in Shopify
From your Shopify admin, go to Marketing > Automations.
Select the abandoned cart automation.
Under Results, review the performance metrics.
Use the date range selector to adjust the reporting window.
View reporting in Seguno
Navigate to the Automations page in Seguno: Email Marketing.
In the Abandonment section, select the abandoned cart automation.
Review performance, engagement, and deliverability metrics on the automation details page.
Click View report for additional reporting details.
FAQs
Why is my abandoned cart automation not sending?
The most common cause is that the Shopify automation and the Seguno email template do not match.
For example:
If the Shopify workflow uses the Abandoned cart automation template, you must select the Abandoned cart email template in Seguno.
Also confirm that:
The automation is turned on in Shopify.
The Seguno email was saved during setup.
The workflow conditions are being met.
Do I turn on the automation in Shopify or Seguno?
You must turn on the automation in Shopify.
When you create the email in Seguno within a Shopify automation workflow, the automation becomes visible in Seguno. However, the automation will not send until it is activated in Shopify.
Can abandoned cart emails send to customers who are not subscribed?
Yes, the first email in an abandoned cart automation can be approved as a transactional email
Transactional emails can be sent to shoppers who are not subscribed because they started the checkout process.