An Abandoned Browse automation sends an email when a shopper views a product but leaves without adding it to the cart. This automation utilizes Shopify Flow to trigger a Seguno abandonment email, leveraging Shopify’s workflow logic in conjunction with Seguno’s email editor and reporting capabilities.
Use this automation to re-engage shoppers, highlight recently viewed products, and recover potential lost sales.
Note:
If you'd like a headstart, you can download our abandoned browse automation template below and adjust the final settings to your store.
If you'd like to do it yourself, please follow the creation guide below.
Use the abandoned browse automation template
Seguno provides a prebuilt abandoned browse automation template below that can be imported into Shopify Flow.
Steps to set up the abandoned browse template:
Download the Abandoned Browse automation template.
Import the template into Shopify Flow.
Select the workflow and click Edit.
Select the final node labeled Do this… Send abandonment email.
Click Select template.
Select the Abandoned product browse email template.
Create the email and click Save.
Turn on the workflow.
Note:
The blue Review indicator means the email has not been created yet. The workflow will not run until the email is saved and the workflow is turned on.
To add this template to your Flow app, please follow this guide created by Shopify: Creating workflows using templates.
How to create an Abandoned browse automation from scratch
Seguno leverages Shopify's automation workflows to send an Abandoned Browse automation.
Steps to create an Abandoned browse automation:
From the Shopify admin, navigate to Marketing → Automations.
Click Create automation.
Select the Abandoned product browse template.
Click Edit.
Hover over the Send marketing email node and click Delete.
In the last node of the workflow, click the Then plus (+) icon
Select Action.
Under Installed app actions, select Seguno Email Marketing.
Select Send abandonment email.
Click Select template and choose Abandoned product browse.
Click Create email.
Customize the email and click Save.
Click Exit to return to the workflow.
Click Turn on workflow.
Warning:
The Shopify automation template and the Seguno email template must match. For example, an abandoned product browse workflow must use the Abandoned product browse email template or the automation will not trigger.
Note:
Creating the email in Seguno activates the automation in Seguno, but the email will not send until the workflow is turned on in Shopify.
Edit and manage the automation in Seguno
Once created, the automation appears in Seguno.
Steps to view and edit the email in Seguno:
Navigate to the Automations page in Seguno Email Marketing.
From the Abandonment section, select the automation
From the Automation details page, edit email content or settings as needed.
Customize the automation timing
Edit the wait period
The wait period controls how long Seguno waits after a product is browsed before sending the email.
Steps to edit the automation delay:
Open the workflow in Shopify, click Edit workflow.
Select the Wait for node.
Update the delay settings
Edit the rest period
The rest period prevents frequent emails to the same subscriber.
Steps to edit the rest period:
Open the workflow in Shopify and click Edit workflow.
Select the Rest period node.
Update the Days since last abandonment email value.
Click Edit description and update the text to match the new setting.
Note:
If a subscriber has received an abandonment email within the rest period, Seguno will not send another abandoned browse email.
Send product-specific abandoned browse emails
You can send different emails based on the product viewed.
Steps to send an email based on the product:
In the workflow, locate the 1 or more products viewed are in stock node.
Click the Then (+) icon and select Condition.
Add criteria using Abandonment → productsViewed.
Select product id or product title.
Configure the condition.
Add an Action node.
Select Seguno: Email Marketing → Send abandonment email.
Select the Abandoned product browse template.
Customize and turn on the workflow.
View reporting for Abandoned browse automations
View reporting in Shopify:
Navigate to Marketing → Automations.
Select the abandoned browse automation.
Under Results, review performance metrics.
Adjust the date range as needed.
View reporting in Seguno:
Navigate to Automations in Seguno Email.
Select the abandoned browse automation from the Abandonment section.
Review performance, engagement, and deliverability metrics.
Click View report for detailed reporting.
FAQs
What triggers an abandoned browse automation?
An abandoned browse automation triggers when a shopper views a product and leaves the site without adding the product to the cart.
Can I send multiple abandoned browse emails to the same subscriber?
Yes, but only if the rest period allows it. If the subscriber received an abandonment email within the rest period, Seguno will not send another.
Can I edit the automation email after it is live?
Yes. You can edit the email from the automation details page in Seguno.