The abandoned checkout automation in Seguno: Email Marketing sends a reminder email to shoppers who begin checkout but do not complete their purchase. Use this automation to recover revenue by reminding subscribers about the items left in their cart and encouraging them to return.
Abandoned checkout automations typically have some of the highest conversion rates among automated emails.
What the abandoned checkout automation does
The abandoned checkout automation sends an email to shoppers who:
Add items to the cart
Begin the checkout process
Exit after progressing beyond the shipping address stage
The email automatically includes:
The shopper’s cart contents
Product images and details
A call to action that links back to checkout
This automation helps recover potentially lost sales by prompting shoppers to complete their purchase.
Tip:
Abandoned checkout automations commonly see high open and click rates because the content is personalized to the shopper’s cart.
Set up the abandoned checkout automation
Follow these steps to create the automation:
In Seguno: Email Marketing, click Automations.
In the Commerce activity section, select Abandoned checkout.
Customize the email content, subject line, and timing as needed.
Click Save.
Toggle the automation to active when ready to send.
To customize the email design or workflow, see the article on editing and customizing an automation.
How the abandoned checkout automation is triggered
A shopper triggers the abandoned checkout automation when the shopper:
Adds items to the cart.
Starts the checkout process.
Progresses beyond the shipping address stage.
Leaves the checkout without completing the order.
Seguno identifies recipients using:
The email address entered during checkout
The customer profile email address if the shopper is logged in
Only shoppers who meet these conditions are eligible to enter the automation workflow.
Note:
If Shopify’s abandoned checkout notifications are also enabled, shoppers may receive duplicate emails.
Tip:
Turn off Shopify’s abandoned checkout notifications when using Seguno’s automation to avoid sending duplicate reminders.
Choose who can receive abandoned checkout emails
By default, abandoned checkout emails are sent only to subscribed contacts as marketing emails.
However, the first email in the automation can be configured as transactional. When marked as transactional, the first email can be sent to all shoppers who abandon checkout, even if they are not subscribed to marketing emails.
To send the first email as transactional:
In Seguno Email Marketing, select Automations.
Open the Abandoned checkout automation.
In the Start card, click Edit.
Select Approve first email as transactional.
Click Save.
When this setting is enabled:
Non-subscribed shoppers receive only the first email.
Subscribed contacts continue through the full automation sequence.
Recipients who are not subscribed can unsubscribe from future transactional abandoned checkout emails.
Note:
If a contact unsubscribes from transactional abandoned checkout emails and later subscribes to marketing emails, the transactional unsubscribe status resets.
Warning:
Always review local laws and regulations before sending transactional emails to ensure compliance.
FAQs
Does the abandoned checkout automation send to unsubscribed contacts?
By default, no. Only subscribed contacts receive marketing emails. The first email can be marked as transactional to send to all shoppers who abandon checkout.
Why did a shopper not receive an abandoned checkout email?
The shopper may not have progressed beyond the shipping address stage, may not have entered an email address, or may have previously unsubscribed.
Should Shopify abandoned checkout notifications be turned off?
Yes. Disable Shopify’s abandoned checkout notifications when using Seguno’s abandoned checkout automation to prevent duplicate emails.
Can shoppers unsubscribe from transactional abandoned checkout emails?
Yes. Shoppers who receive the transactional version of the email can opt out of future transactional abandoned checkout reminders.