Express checkout lets subscribers go directly from your email to checkout from supported sections in Seguno: Email Marketing. You can enable express checkout in Back in stock emails and Featured product sections, and you can choose either Standard express checkout or Shop Pay express checkout.
If the email includes a discount, the discount is applied automatically at checkout when the subscriber clicks the express checkout button.
Note: Shop Pay express checkout is only available for stores that have activated Shop Pay.
How express checkout works
Express checkout gives subscribers a faster path from the email to checkout. In supported sections, the button takes the subscriber directly to checkout for the product shown in the email.
You can choose between two express checkout options:
Standard express checkout
Shop Pay express checkout
If the email includes a discount, the discount is applied automatically at checkout when the subscriber uses express checkout.
Add Express checkout to a Back in stock automation
In Seguno: Email Marketing, go to Automations.
Select the Back in stock automation.
Open the Actions drop-down menu next to the email.
Click Customize.
Select the Back in stock summary section.
Select the Show express checkout checkbox.
Add Express checkout to a Featured product section
In Seguno: Email Marketing, open a draft newsletter or automation that includes a Featured product section.
Click Customize.
Add a Featured product section if the email does not already include one, or select the existing Featured product section.
Select the Show express checkout checkbox.
Customize the express checkout button
Both button types
You can change the button shape to one of these options:
Square
Rounded
Pill
Standard express checkout
You can change the button color in the email theme settings:
Open Theme settings.
Select Colors.
Scroll to Buttons.
Update the Primary button color.
Shop Pay express checkout button
You can change the button shape, but you cannot customize the button color or other button styling.
FAQs
What sections support express checkout in Seguno emails?
Express checkout is available in the Back in stock summary section and the Featured product section.
Does a discount apply automatically with express checkout?
Yes. If the email includes a discount, the discount is applied automatically when the subscriber goes to checkout from the email.
Can I use Shop Pay express checkout in any store?
No. Shop Pay express checkout is only available for stores that have activated Shop Pay.
Can I change the color of the Shop Pay express checkout button?
No. You can change the button shape, but other styling options are not available for Shop Pay express checkout.