Seguno Email Marketing uses Joy Loyalty data stored in Shopify customer metafields to segment subscribers and personalize emails.
No direct connection, custom connector, or API between the two apps is required.
Use Joy Loyalty data to send tier-specific offers, reward reminders, points expiry reminders, and win-back emails.
Requirements
A Joy Loyalty account on the Essential plan or higher. Customer metafields are not available on the free plan.
An active VIP Tier program in Joy Loyalty, if you want to use the VIP Tier or Tier Point fields
Joy Loyalty and Seguno Email Marketing installed on your Shopify stor
Joy Loyalty data available in Seguno Email Marketing
Joy Loyalty writes the following customer metafields to Shopify.
Seguno Email Marketing can use each field for segmentation and personalization.
Name in Shopify | Namespace and key | Value |
Joy Point Balance | avada_joy_definition.numberPoint | The customer’s current point balance |
Joy VIP Tier | avada_joy_definition.tierName | The customer’s assigned VIP tier name |
Joy Tier Point | avada_joy_definition.tierPoint | The points used for VIP tier qualification |
Joy Customer Type | avada_joy_definition.customerType | member, guest, or left |
Joy Customer Birthday | avada_joy_definition.birthday | The customer’s birthday as a date |
Notes:
Joy Loyalty does not sync lifetime spend or store credit to metafields. To segment by total spend, use the Shopify Amount spent customer filter instead.
Joy Loyalty creates the VIP Tier and Tier Point fields only when the store has VIP Tier access and an active VIP Tier program.
How to set up Joy Loyalty data for Seguno Email Marketing
Share Joy Loyalty metafields with Shopify
In Joy Loyalty, navigate to Settings > Additional features.
Select Show metafields on Shopify admin.
Click Turn on.
Select Allow third-party app access, then confirm.
Under Enabled metafields, select the fields to share.
Wait until Customer metafields last updated at shows a completed sync time.
In Shopify admin, open Customers, then open a known loyalty member and confirm the metafield values match Joy Loyalty.
Warning:
If Allow third-party app access is turned off, the metafield namespace starts with $app: and Seguno Email Marketing cannot read the fields.
Create a Shopify segment with Joy Loyalty data
In Shopify admin, navigate to Customers > Segments.
Click Create segment.
Add a condition that uses a Joy Loyalty metafield, such as Joy VIP Tier.
Save the segment.
Send to the segment in Seguno Email Marketing
Open a newsletter in Seguno Email Marketing.
Click Recipients.
Select Subscribers within specific segments.
Select the Shopify segment you created.
Personalize an email with Joy Loyalty data
Add a Rich Text section to the email.
Select Metafield.
Select the Joy Loyalty field, such as Joy Point Balance.
Enter a fallback value for subscribers without that field.
Send a test email before you publish.
Tip:
VIP tier is the most reliable Joy Loyalty field for segmentation. Confirm that tier data appears on customer records before you build tier-based campaigns.
Email use cases for Joy Loyalty data
Tier-exclusive promotions
Create one Shopify segment per VIP tier using Joy VIP Tier. Send each segment a different offer, and mention the subscriber’s tier in the subject line, preview text, or email body. Give higher tiers better discounts.
VIP tier upgrade announcements
Use the Joy Loyalty VIP tier achieved Shopify Flow trigger to tag customers who reach a new tier. Send the tagged segment an email that explains the new tier benefits.
Reward-ready reminders
Use the Joy Loyalty Customer has enough points for reward Shopify Flow trigger to tag customers who can redeem a reward. Show each subscriber’s Joy Point Balance in the email.
Points expiry reminders
Use the Joy Loyalty Upon point expiration Shopify Flow trigger to reach customers before their points expire. The Joy Point Balance field has no expiry date, so mention expiry only when your Joy Loyalty program has an expiry rule.
Lapsed member win-back
Combine the Shopify Amount spent and last order date filters with Joy Point Balance to find high-value members who have not purchased recently. Show their redeemable points, and send them a stronger offer than a generic win-back email.
Trigger emails from loyalty events with Shopify Flow
Joy Loyalty provides Shopify Flow triggers for loyalty events. Available triggers include:
Customer joined loyalty program
Customer has enough points for reward
VIP tier achieved
Upon point expiration
Milestone reward ready to claim
To use a trigger with Seguno Email Marketing, add a Shopify Flow action such as Add customer tags.
Then, create a Shopify segment based on that tag and send to it from Seguno Email Marketing. Test the workflow, recipient audience, and fallback values before you turn it on.
For more detail, see Joy Loyalty’s Shopify Flow documentation (https://help.joy.so/integrations/integrate-with-shopify-flow).
Warning:
Joy Loyalty membership does not give email marketing consent. Seguno Email Marketing emails only subscribers who opted in to email marketing, so the recipient count can be lower than the segment size.
Example: Tier-exclusive offer for a skincare store
Fresh Skincare uses Joy Loyalty with three VIP tiers: Bronze, Silver, and Gold.
The merchant creates one Shopify segment per tier using Joy VIP Tier, then sends a separate newsletter from Seguno Email Marketing to each segment.
Bronze members receive 10% off
Silver members 15% off
Gold members 20% off
Each subject line names the tier, for example, “Gold members: Your 20% offer is here."
Common errors
Issue | Cause | Solution |
Joy Loyalty fields are not available in Seguno Email Marketing | Metafields are not turned on, or the store is on the Joy Loyalty free plan | Turn on Show metafields on Shopify admin and confirm the plan is Essential or higher |
Joy Loyalty fields appear in Shopify but not in Seguno Email Marketing | Allow third-party app access is off, so the namespace starts with $app: | Turn on Allow third-party app access in Joy Loyalty |
Joy VIP Tier is missing | The plan does not include VIP Tiers, the program is inactive, or the customer has no tier | Confirm the VIP Tier program is active and the customer has an assigned tier |
Values are outdated | The metafield sync has not finished | Click Sync metafields data and check Customer metafields last updated at |
The recipient count is lower than the segment size | Some segment members are not email subscribers | Expected behavior. Only subscribers receive emails. |
FAQs
Does Seguno: Email Marketing connect directly to Joy Loyalty?
No. Joy Loyalty writes data to Shopify customer metafields, and Seguno Email Marketing reads that data from Shopify. No direct connection, connector, or API is required.
Which Joy Loyalty plan supports metafield sync?
The Essential plan and higher. The VIP Tier and Tier Point fields also require an active VIP Tier program.
Can Seguno Email Marketing use lifetime spend or store credit from Joy Loyalty?
No. Joy Loyalty does not sync lifetime spend or store credit to metafields. Use the Shopify Amount spent filter for spend-based segments.
Can I send an email when a customer reaches a new VIP tier?
Yes. Use the Joy Loyalty VIP tier achieved Shopify Flow trigger to tag the customer, then send to a Shopify segment based on that tag from Seguno Email Marketing.