Joy Loyalty syncs loyalty data, including VIP tiers, point balances, and lifetime spend, to Shopify customer metafields. Seguno Email Marketing reads this data to add personalized callouts to campaigns and automations.
Use this integration to send tier-specific offers or re-engage high-value customers at risk of lapsing.
Requirements
To use Joy Loyalty data in Seguno Email Marketing, you need:
A Joy Loyalty account on the Essential plan or higher ($29/month minimum, metafield sync requires a paid plan)
Joy Loyalty is installed and active on your Shopify store
Seguno Email Marketing is installed on your Shopify store
What data Seguno can use
Joy Loyalty syncs the following customer data to Shopify metafields. All fields are accessible in Seguno Email Marketing for segmentation
Metafield name | Metafield key | Description |
Point balance |
| The customer's current redeemable points |
VIP tier |
| The customer's current loyalty tier |
Lifetime spend |
| Total amount the customer has spent |
Store credit |
| Any store credit balance associated with the customer |
Note:
Specific metafield keys for Joy Loyalty customer data have not been fully verified. Confirm the exact metafield keys in your Joy Loyalty settings before building segments in Seguno: Email Marketing.
Tip:
Joy Loyalty's metafield sync for VIP tiers is the most reliable field for segmentation. Confirm that tier data is populating on customer records before building tier-based campaigns.
Shopify Flow
Joy Loyalty supports Shopify Flow for workflow automation.
Integration: Flow-based triggers and actions for loyalty events
Use cases: Automate emails based on tier changes, points milestones, and other loyalty activities
For setup details, see Joy Loyalty's Shopify Flow integration.
Warning:
If a customer is not subscribed to your email marketing, they will not receive any of the automated emails. Seguno Email Marketing operates on a consent-based system and will only send emails to individuals who have actively subscribed to your email marketing.
Email use cases
The following are common ways merchants use Joy Loyalty data with Seguno Email Marketing.
Tier-exclusive promotions
Create one segment per loyalty tier on Shopify's customer page, and send each a different offer while calling out their loyalty tier in the Subject, Preview, or elsewhere in the email. Higher tiers should receive better discounts to reinforce the value of staying engaged with the program.
Point expiry notices
Segment customers with a high point balance who haven't purchased in 60 or more days (combine with Shopify's last_order_date). Send a "don't let your points go to waste" email to drive a purchase before their points expire, and call out their current point balance throughout the email.
Lapsed member winback
Segment customers with a high lifetime spend who haven't purchased recently while displaying their redeemable point totals. These high-value customers warrant a stronger win-back offer than a generic email to lapsed purchasers. Use the lifetime spend metafield to identify them before they fully disengage.
Common errors
Issue | Cause | Solution |
Joy Loyalty metafields are not available in Seugno | Meatfield sync is not enabled, or free plan is in use | Enable metafield sync in Joy Loyalty; confirm plan is Essential or higher |
VIP tier segment returns no results | Tiers not yet assigned to customers | Confirm customers have been assigned a tier in Joy Loyalty |
Points balance not syncing | Metafield sync delayed or not configured for points | Check Joy Loyalty metafield sync settings and confirm which fields are enabled |
FAQs
Does Seguno: Email Marketing connect directly to Joy Loyalty?
No. Seguno Email Marketing reads Joy Loyalty data through Shopify customer metafields. Joy Loyalty must be configured to sync data to Shopify before the data is available in Seguno.
Which Joy Loyalty plan supports metafield sync?
Metafield sync is available on the Essential plan ($29/month) and above.
Can I trigger emails automatically when a customer reaches a new tier?
Yes. Use Shopify Flow to detect a tier change in Joy Loyalty and trigger a Seguno Email Marketing automation. See Joy Loyalty's Shopify Flow documentation for setup steps.