ChatGPT is an AI assistant from OpenAI that connects to Seguno Email Marketing to help you build, revise, and analyze emails. You can ask ChatGPT to create a newsletter, update an existing one, edit a single section, attach a discount, personalize your content, and summarize how your email program is performing, all within the ChatGPT chat.
Note:
This is a premium feature and requires either an active trial or a paid plan to the Seguno Email app to use.
Use the connection when you want a guided way to draft a campaign from your real store data, or when you want answers about your email performance without opening each report.
Click here for the ChatGPT Plugin link.
Note:
ChatGPT builds and revises emails using your real store data. It does not invent products, prices, or links.
Create or revise an email
Ask ChatGPT to create or revise an email in Seguno Email Marketing. By default, ChatGPT creates a new newsletter, but it can also update an existing one.
ChatGPT handles a range of campaign types:
Promotional emails
Newsletters
Product launches
Seasonal campaigns
Post-purchase emails
Feedback and review-request campaigns
The guided build flow
ChatGPT walks you through building an email in four stages:
ChatGPT asks a few quick questions about the campaign, including your goal, audience or segment, offer, featured product or collection, call to action, destination, timing, and tone.
ChatGPT pulls real store data, including products, collections, links, images, and discounts, so nothing is left as a placeholder.
ChatGPT plans the layout in plain language, then builds it and shows you a preview. Every email ChatGPT builds follows email marketing best practices by default.
ChatGPT adjusts the preview with you until you are happy with it.
Tip:
Answer the questions as specifically as you can. The more detail you give about your goal, audience, and offer, the closer the first draft will be to what you want.
Edit sections
Ask ChatGPT to add, update, move, or delete one or multiple sections in your email. ChatGPT changes only the section(s) you ask about, instead of rebuilding the whole email.
So you can ask for a focused edit, such as moving one section or updating the text in another, and the rest of your email stays as it was.
Add a discount
Ask ChatGPT to add a discount to your email. ChatGPT finds an existing discount in your store and attaches it to the email.
Note:
ChatGPT attaches a discount you have already created. Set up the discount in your store first, then ask ChatGPT to add it.
Personalize your content
Ask ChatGPT to personalize your email with subscriber data. ChatGPT can add first and last name tokens, along with any custom account tokens, to your:
Subject lines
Preview text
Rich text body fields
ChatGPT always sets a fallback, so subscribers without a saved value still see text that reads correctly.
Analyze your email performance
Ask ChatGPT to summarize how your email program is performing in Seguno Email Marketing. ChatGPT pulls your reporting data from Seguno Email Marketing and answers in the chat, so you can review results without opening each report.
What you can ask ChatGPT to analyze
You can request:
Overall email performance, including delivery count, open rate, click rate, and revenue, over a date range you specify
All-time revenue split between newsletters and automations
Subscriber growth trends, including subscribes and unsubscribes, over a date range
Your average open and click rates, to give context to an individual send
Get recommendations from your results
Ask ChatGPT to explain what your results show and suggest next steps, such as your email marketing priorities for next month or a sending schedule based on past engagement. When you are ready to act on a recommendation, ask ChatGPT to build the email in the same chat.
Note:
Recommendations from ChatGPT are suggestions based on your data. Review each recommendation before you change your emails or automations.
Tip:
Include a specific date range in your question, such as "the last 30 days" or "June 1 to June 30." A specific date range keeps the results focused on the period you want to review.
What ChatGPT does well
Headlines that lead with what the subscriber gets.
A subject line and preview text that work together to earn the open.
One main offer and one main call to action per email, so the message stays focused.
A layout built for mobile, so the main message is clear at a glance.
Real urgency only, with no fake countdowns or false scarcity.
A voice that fits the audience, whether that is lapsed buyers, VIPs, first-timers, or your full list.
Performance answers based on your real reporting data, for the date range you specify.
Results placed in context against your average open and click rates.
Revenue broken out between newsletters and automations.
Subscriber growth that includes both subscribes and unsubscribes.
Recommendations tied to your results, with the option to build the next email in the same chat.
Example prompts
Build and edit emails
"Create a Seguno newsletter for a summer product launch featuring my new arrivals collection."
"Build a win-back email for lapsed buyers and attach my existing 15% off code."
"Update the hero section of my draft newsletter to lead with free shipping."
"Draft a post-purchase review-request email with a friendly, first-timer tone."
Analyze performance
"Show my Seguno email performance for the last 30 days, including open rate, click rate, and revenue."
"Which types of my Seguno emails have the highest conversion rate?"
"What customer segments generate the most email-attributed revenue?"
"Based on my Seguno performance, what should my email marketing priorities be for next month?"
"Recommend a sending schedule based on historical engagement patterns in Seguno."
FAQs
Can ChatGPT create a new email for me?
Yes. By default, ChatGPT creates a new newsletter. It can also update an existing draft newsletter when you ask.
What types of campaigns can ChatGPT build?
ChatGPT handles promotional emails, newsletters, product launches, seasonal campaigns, post-purchase emails, and feedback or review-request campaigns.
Does ChatGPT use my real store data?
Yes. ChatGPT pulls your products, collections, links, images, and discounts, so the email reflects your actual store with no placeholder content.
Can ChatGPT add a discount to my email?
Yes. ChatGPT finds an existing discount in your store and attaches it to the email.
Can ChatGPT personalize my emails?
Yes. ChatGPT can add first and last name liquid tags, plus custom account liquid tags, to subject lines, preview text, and Rich text body fields, always with a fallback.
Can ChatGPT analyze my email performance?
Yes. ChatGPT can summarize overall email performance, revenue from newsletters and automations, subscriber growth, and your average open and click rates in Seguno Email Marketing.