Seguno Email Marketing automatically syncs subscribers from Shopify. To use Seguno successfully, Shopify must be the primary system of record for your subscriber list. If subscriber data is already synced with Shopify, no manual import is required.
Before you import subscribers
Seguno does not import subscribers directly. All subscriber data must first exist in Shopify. Seguno then automatically detects Shopify customers who are marked as subscribed and makes them eligible for newsletters and automations.
Note:
All subscriber imports are subject to review by Seguno deliverability.
Prepare your subscriber list
Reviewing and cleaning your list before importing helps protect deliverability and reduce sending costs.
Consider the source and opt-in permissions
Only contacts who explicitly opted in to email marketing should be imported as subscribed.
Before importing, confirm that:
Contacts opted in to receive marketing from your brand
The list has been emailed recently, ideally within the last six months
Consent was collected in compliance with applicable laws
Warning:
Importing contacts without proper consent can result in sending restrictions or account review.
Clean inactive and bounced contacts
Remove or unsubscribe contacts who are unlikely to engage.
Use your previous email platform to identify contacts who:
Hard bounced
Repeatedly soft bounced
Have not opened or clicked emails in the last six months, based on sending cadence
Update these contacts to unsubscribed before exporting your list.
Tip:
Contact Seguno Support or click the Help messenger icon in the bottom-right corner of the app to request a deliverability review and list-cleaning recommendations before importing.
Import subscribers into Shopify
Once subscribers exist in Shopify, Seguno automatically syncs them.
To import your subscriber list to Shopify:
Export a CSV file of subscribed contacts from your current email provider.
Download Shopify's customer import template from the Shopify Help Center.
Copy subscriber data into the Shopify template, matching column headers exactly. Learn more about importing customer lists from Shopify.
In Shopify Admin, click Customers.
Click Import customers.
Click Add file and select the CSV file.
Click Import customers.
Optional:
Select Overwrite existing customers with the same email or phone to update existing Shopify profiles.
Leave fields blank only if you want Shopify to clear those values.
Note:
For large imports, Seguno may request additional background information. If required, a banner linking to a questionnaire appears in the Seguno: Email Marketing app.
Sync additional sign-up sources
Ensure all other subscription sources are connected to Shopify so new subscribers sync automatically.
Common sources include:
Shopify Point of Sale
Facebook Lead Ads
Automatic syncing ensures subscribers are available immediately for newsletters and automations.
Create segments in Shopify
Segments control who receives newsletters and enters automations.
If segments existed in a previous email service provider, recreate them in Shopify. Shopify automatically keeps segment membership up to date, and Seguno uses these segments for targeting.
Recommended starter segments
Engage first-time customers: First-time customers who opted in to email marketing
Engage high-value customers: High-spend customers with recent purchases
Re-engage customers: Previously engaged customers who have gone inactive
Learn more in Shopify’s guide to creating segments in Shopify.
FAQs
Why don’t my subscribers appear in Seguno?
Subscribers must be marked as subscribed in Shopify. Seguno only syncs Shopify customer data.
Can I import subscribers directly into Seguno?
No. Subscriber imports must be completed in Shopify.
What happens if I import inactive contacts?
Inactive contacts can negatively affect deliverability and may trigger a Seguno review.
Do I need to recreate segments from my old ESP?
Yes. Segments must be rebuilt in Shopify to work with Seguno.