The Mailchimp integration in Seguno will allow you to sync your contact list without disrupting your existing automations in Mailchimp, all while maintaining compliance and anti-spam laws.
The Mailchimp integration in Seguno Email Marketing lets you sync your subscriber list without disrupting your existing automations in Mailchimp, while maintaining compliance with anti-spam laws. Keep this connection active for at least two weeks to capture any late unsubscribe requests that come from your final Mailchimp sends.
The connection transfers each subscriber's email address, first name, last name, and subscription status into a Shopify customer record.
Step-by-step migration guide
Export your data from Mailchimp to retain a backup copy.
Connect the Mailchimp integration in Seguno Email Marketing.
From your Seguno Email Marketing Dashboard, in the Connections card, click View all.
Select Mailchimp.
Click Connect.
Log in with your Mailchimp credentials when prompted.
Select the list to sync.
Optionally, select whether to transfer contact tags and VIP status from Mailchimp as part of the initial sync.
Design your Welcome automation in Seguno Email Marketing, along with any additional automations.
Install Seguno Popups & Forms and recreate any popups or signup forms you were using with Mailchimp.
Deactivate your Mailchimp popups, then activate your new Seguno Popups & Forms popups.
If applicable, remove the Mailchimp form URL from the Newsletter settings in the Shopify theme editor, or replace any embedded Mailchimp signup form with a native Shopify newsletter form.
Deactivate your automated Mailchimp campaigns.
Activate the Seguno Email Marketing Welcome automation and any additional automations.
After you have confirmed everything is working in Seguno Email Marketing, close your Mailchimp account.
Disconnect the Mailchimp integration in Seguno Email Marketing.
Disconnect the Mailchimp app in Shopify.
Close your Mailchimp account.
Uninstall the Mailchimp app from Shopify.
Note:
Contact tags and VIP status sync only during the initial import and are not part of the ongoing status sync.
Warning:
The Mailchimp integration treats any contact deletion in Mailchimp as an unsubscribe. Before deleting contacts in Mailchimp, export a complete contact list and disconnect the Mailchimp integration in Seguno Email Marketing.
Next steps in Seguno Email Marketing
When you first install Seguno Email Marketing, complete the following deliverability tasks to establish your sender reputation and reduce bounces and complaints.
Spam Protect monitors your account and unsubscribes invalid email addresses before they affect your deliverability.
Domain authentication enables you to send from your own domain, building an isolated sender reputation. If your domain is hosted through Shopify, Seguno Email Marketing handles the entire authentication process for you.
Domain warming automatically throttles your first newsletter send to introduce your domain to inbox providers at a safe volume. Seguno Email Marketing also uses your Shopify order data and Mailchimp engagement data to sort your subscriber list so the most engaged recipients receive the email first. A banner on the newsletter detail page shows the estimated send duration.
FAQs
Can I copy my email templates from Mailchimp to Seguno Email Marketing?
No. You recreate your emails using the Seguno Email Marketing editor. Seguno Email Marketing includes prebuilt templates for standard automations, starter templates, and designed templates for special events. Contact support if you need design help.
Can I get help with the migration?
Yes. Contact Seguno support, and the team will help with the transition.
How do I contact Seguno support?
Open the in-app widget in Seguno Email Marketing. Click Get support in the top-right corner and open a chat or email case.
How long does the initial Mailchimp subscriber sync take?
Most lists sync within a few minutes. Larger lists may take longer. Refresh your Shopify customer list to check progress.
What happens if I delete contacts in Mailchimp while the integration is active?
The integration treats contact deletions as unsubscribes. Export your full contact list and disconnect the integration in Seguno Email Marketing before deleting any contacts in Mailchimp.