Seguno automatically syncs with your Shopify customer data for seamless integration across platforms. When migrating to Seguno, you must ensure Shopify is your primary system of record for your subscriber list. You can skip this step if your contact list is already synced with Shopify.
Note: All subscriber imports are subject to review by Seguno deliverability.
Prepare your subscriber list
Before importing subscribers, we recommend reviewing your list to set yourself up for a successful migration. These extra steps will reduce the chances that your emails are marked as unsolicited or spam.
Consider the source and opt-in permissions
All contacts must have opted in to receive marketing from your brand to be subscribed. If you are migrating from a different email platform or shop, ensure the list has been emailed recently (the recommended timeframe is within six months) and have opted in to receive marketing communications.
Clean your list of inactive and bounced contacts
Cleaning your list before importing and sending can reduce your monthly cost with Seguno and improve your ROI by improving your email deliverability and inbox placement.
Use your previous email platform to identify all contacts who have hard bounced, had repetitive soft bounces, or have not opened/clicked your emails within the last six months (depending on your sending cadence.)
Update these contacts to "unsubscribed" in your email list.
Tip: If you're concerned about email deliverability and inbox placement, request a list review and cleaning recommendations from the Seguno team.
Import your subscriber list to Shopify
Importing new subscribers is completed through the Customer tab in your Shopify Admin. Once you have imported your list to Shopify, Seguno will automatically sync with Shopify. Shopify customers marked as subscribed are automatically detected by Seguno and eligible to receive marketing emails.
To import your subscriber list to Shopify:
Export a CSV file of all subscribed contacts from your current email provider.
Copy your subscriber list information to Shopify's customer import template. Learn more about importing customer lists from Shopify.
Navigate to the Customers tab in your Shopify Admin.
Click Import customers.
Click Add file and select the CSV file.
Click Import customers.
Optional: To update any existing Shopify customer profiles, check Overwrite existing customers with the same email or phone. Note that checking this box will update all information; if you leave a field blank, it will update to show no information for that field in Shopify.
Note: Depending on your list size, we may ask for additional background information to ensure success and provide additional recommendations. If we need additional information, a banner linking to the questionnaire will appear in the Seguno: Email Marketing app.
Sync additional sign-up sources
Ensure all additional sign-up sources, such as a Point of Sale, or Facebook Lead ads, are connected and automatically syncing with Shopify. Automatic syncing saves you time and lets you start communicating with customers upon subscription.
Create segments in Shopify
Segments can be used to target or exclude recipients from newsletters and automations.
If you have segments created in your current ESP, you'll need to recreate the segments in Shopify. Once the segments are created, Shopify and Seguno will automatically update segments to include the correct customers.
If you haven't used segments previously, we recommend starting with these available segment templates:
Engage first-time customers - first-time customers who have opted-in to email marketing
Engage high-value customers - high-spend customers with a recent purchase
Engage high-value customers - customers who are likely to spend more at your store
Re-engage customers - customers who used to be highly engaged
Learn more about creating segments in Shopify.