Conditional content in Seguno Email Marketing refers to sections of an email that are shown or hidden for subscribers based on whether they are eligible for an active discount. Use this feature when building or reviewing a template to confirm how the email will render for each audience group before sending.
What is conditional content
Conditional content is email content that displays differently depending on whether a subscriber qualifies for an active discount. Sections that include a discount banner, callout, or countdown timer will appear for eligible subscribers and be hidden or replaced for ineligible ones.
Seguno applies this logic automatically based on the discount attached to your send.
Sections affected by conditional content
The following email sections may be shown or hidden based on discount eligibility:
Discount banner
Discount callout
Countdown timer (when linked to the discount expiration date)
Product prices in featured product and product list sections
How to preview conditional content
Use the Conditional content drop-down on the Templates page to toggle between the discount-eligible and ineligible views.
Navigate to the Templates page in Seguno Email Marketing.
Select a template.
Click the Conditional content drop-down.
Select the Preview with a discount checkbox to view the discount-eligible version of the email.
Clear the Preview with a discount checkbox to view how the email appears for subscribers without an active discount.
Tip:
Review both states before sending any newsletter that includes a discount to confirm that each subscriber group receives appropriate content.
FAQs
What is conditional content in Seguno Email Marketing?
Conditional content refers to email sections that are shown or hidden based on whether a subscriber is eligible for an active discount. Affected sections include discount banners, discount callouts, countdown timers, and product prices.
Can I preview how an email looks for subscribers without a discount?
Yes. In the Conditional content drop-down on the Templates page, clear the Preview with a discount checkbox to see the ineligible view.
Which email sections are affected by conditional content?
The discount banner, discount callout, countdown timer (when linked to discount expiration), and product prices in featured product and product list sections are all subject to conditional content logic.