Seguno: Email Marketing allows merchants to temporarily skip newsletters for subscribers who are currently receiving an automation. Merchants use this setting when they want subscribers to focus on an automated series without receiving additional newsletters.
For example, merchants may want new subscribers to receive a full Welcome automation before receiving regular newsletters.
This guide explains how to enable the skip newsletters setting and how to override it for a specific newsletter.
Skip newsletters during an automation
Use the Start card settings in an automation to temporarily prevent subscribers from receiving newsletters.
This setting is available for the following automations in Seguno Email Marketing:
Welcome automation
Abandoned Checkout automation
Customer-tagged automation
Steps
Navigate to the Automations page in Seguno: Email Marketing.
Open the automation you want to edit.
In the Start card, click Edit.
Select Skip newsletters temporarily.
Click Save.
Note:
The skip newsletters setting only applies to newsletters. Automation emails continue to send as scheduled.
Override the skip newsletters setting for a newsletter
You can override the skip newsletters setting when sending a specific newsletter. This option allows the newsletter to send to subscribers who are currently receiving an automation.
Steps
Navigate to the Newsletters page in Seguno: Email Marketing.
Open the newsletter you want to send.
In the Recipients section, click Edit.
Select Include subscribers in automations.
Click Save.
Note:
The override setting applies only to the newsletter being sent. Future newsletters will still respect the automation skip setting unless manually overridden.
Example
A skincare store uses a three-email Welcome automation for new subscribers.
To ensure new subscribers receive the entire onboarding sequence, the merchant enables Skip newsletters temporarily in the automation Start card.
Later, the merchant sends a limited-time sale newsletter. Because the promotion is time-sensitive, the merchant edits the newsletter recipients and selects Include subscribers in automations so that subscribers currently in the Welcome automation also receive the sale announcement.
FAQs
Can subscribers receive newsletters while in an automation?
Yes. Subscribers can receive newsletters while in an automation unless the Skip newsletters temporarily option is enabled.
Does the skip newsletters setting affect automation emails?
No. The setting only prevents newsletters from sending. Automation emails continue to send normally.
Can I send an important newsletter to subscribers in automations?
Yes. When editing newsletter recipients, select Include subscribers in automations to override the skip setting.
Which automations support skipping newsletters?
The feature is available for Welcome, Abandoned Checkout, and Customer-tagged automations in Seguno: Email Marketing.