Note: This automation is a premium feature and requires a paid subscription.
Seguno offers a subscribed customer birthday automation using Shopify's Flow app to create a Shopify automation action in the Seguno Email Marketing app.
Collecting Birthdays
You can use our Seguno Popups & Forms app to collect subscribers' birthdays. The Birthdate content option in the Form section allows your popup or form to collect birthdays.
Download our Happy Birthday automation template
To remove the blue " Review " flag above the final node of the workflow, you will need to create and customize the marketing email. Once you've done this, the workflow can be turned on.
Add the template to your Flow app
Download the Flow template above
Navigate to the Flow app in your Shopify Admin
Click the Import button in the upper right of the Workflows page
Select the Happy Birthday automation template from your downloads folder and click Import
Creating the Customer Segment
The segment portion of the flow cannot currently be shared within the Flow template file, so please click the link to your desired customer segment or copy the segment filter text below.
Customers with a birthday today:
Also found in the Segment Templates
anniversary(date: 'metafields.facts.birth_date') = today AND email_subscription_status = 'SUBSCRIBED'
Customers with a birthday in the next week:
anniversary(date: 'metafields.facts.birth_date') BETWEEN +7d AND today AND email_subscription_status = 'SUBSCRIBED'
Customers with a birthday in the next 30 days:
Also found in the Segment Templates
anniversary(date: 'metafields.facts.birth_date') BETWEEN +30d AND today AND email_subscription_status = 'SUBSCRIBED'