Seguno users can leverage Seguno emails within a Shopify abandonment automation workflow to send Abandoned Browse automations. This feature allows you to take full advantage of both Seguno's Editor and the customizable logic of Shopify abandonment automations to drive more sales.
Create an Abandoned Browse Automation
Seguno leverages Shopify's automation workflows to send an Abandoned Browse automation.
To create an Abandoned Browse Automation:
From your Shopify Admin, navigate to Marketing, then Automations
Click Create automation
Select the Abandoned product browse template
Click Edit
Hover over the Send Marketing Email node and click Delete
In the last node of the workflow, click the Then plus icon
Select Action
In the Installed App Actions, select Seguno Email Marketing
Select Send abandonment email
Click Select template
Select the Abandoned product browse template
Complete the automation setup page, click Create email
Customize the email, click Save
To return to the automation workflow, click Exit
To turn on the automation, click Turn on workflow
Warning: The Shopify automation workflow and the Seguno abandonment template must match in order for the automation to trigger successfully. For example, if you are using the abandoned product browse workflow template in Shopify you must choose the corresponding abandoned product browse email template from Seguno.
Note: Creating a Seguno email within a Shopify marketing automation will automatically activate the automation in Seguno, but the automation will only send once it is turned on in Shopify. To begin triggering the automation, turn on the automation in Shopify.
Once you’ve created a Seguno email within a Shopify abandonment automation, you can view and edit the automation in Seguno.
To view and edit the email in Seguno:
Navigate to the Automations page
From the Abandonment section, select the automation
From the Automation details page you can make additional edits to the automation
Customize the Abandoned Browse automation
Edit the wait period
The wait period determines the amount of time between the abandoned browse and the email trigger.
To edit the automation delay:
Select the workflow in Shopify, click Edit workflow
Select the “Wait for” node
Edit the delay settings
Edit the rest period
If a customer is a frequent visitor to your site, it is not recommended to send an abandonment email after every browse. The rest period is used to check if a customer has received an abandonment email within the defined timeframe. If a subscriber has received an email within the rest period, Seguno will not trigger the abandoned browse automation.
To edit the rest period:
Select the workflow in Shopify, click Edit workflow
Select the rest period node
Edit the days since last abandonment email
Click Edit description
Update the text to match the new rest period
Send customized emails for specific products
For more control over the message and design, you can send an unique email based on the product browsed.
To send an email based on the product:
Within the workflow, locate the “1 or more products viewed are in stock” node.
Click the Then plus sign, select Condition
Click Select condition
Click Add criteria
Select Abandonment
Select productsViewed
Select product
Select id to send an email based on the product id or select title to send an email based on the product title
In the If section, edit the criteria
From the new node, click the Then plus sign, select Action
Select Seguno Email
Select Send Abandonment Email
Click Select Template
Select Abandoned product browse
Customize and activate the automation
View reporting for the Abandoned Browse Automation
To view the report in Shopify:
From your Shopify Admin, navigate to Marketing, then Automations
In the Automations section, select the abandoned browse automation
Under Results, view the reporting metrics
By default, the reporting is set to the last 30 days, to adjust the date range, click the date range button
To view the report in Seguno:
Navigate to the Automations page
In the Abandonment section, select the abandoned browse automation
On the Automation details page, view the performance, engagement, and deliverability metrics for the automation
For a more detailed report, click View report