The Blog post announcement automation in Seguno Email Marketing sends an automatic email to subscribers when a new blog post is published in Shopify. Use this automation to keep subscribers informed about recent blog content without creating a manual newsletter each time.
How the blog post announcement automation works
Once enabled, the Blog post announcement automation checks daily for newly published Shopify blog posts. If a blog post was published within the last 24 hours, Seguno sends an announcement email to the full subscriber list.
The email is sent as a newsletter, and its main content automatically displays the most recent blog post.
Create a Blog announcement automation
Follow these steps to enable the Blog post announcement automation:
Navigate to Automations.
In the Blog post announcement section, click Customize.
Review the Recent blog posts section.
This section automatically populates with the most recent blog post when the automation runs.
Click Save, then click Back.
In the Blog post announcement section, click Enable.
Adjust the time of day that you want the announcement to be sent.
Once enabled, Seguno checks each day for qualifying blog posts and sends the announcement automatically.
Note:
The automation only checks blog posts published within the last 24 hours. It does not send retroactively.
Edit the Subject line and Preview text
The default subject line for the Blog post announcement automation is “New on our blog.”
The preview text is automatically set to the blog post title and cannot be edited.
Steps to customize the subject line:
Navigate to Settings in Seguno Email Marketing.
In the Localization section, click Edit languages.
Select the Blog post published tab.
In the Subject section, enter a new subject line.
Click Save.
Tip:
The same subject line is used every time the automation sends. Avoid including dates, events, or specific blog titles.
Exclude blog posts from announcement
You can prevent specific blog posts from triggering the automation and from appearing in the Recent blog posts section.
Exclude a blog post
Add the tag exclude-from-email to the blog post before publishing it in Shopify.
Remove an exclusion
If the exclusion tag is removed and you want Seguno to send an announcement:
Update the blog post visibility date to today’s date.
Note:
The automation only detects blog posts with visibility dates within the last 24 hours.
Review sent blog post announcements
All blog post announcement emails are stored on the Newsletters page.
Newsletter names follow this format:
Blog post announcement YYYY-MM-DD
From the newsletter record, you can:
Remail the announcement
Review the email performance report in Seguno
FAQs
Does the blog post announcement send to all subscribers?
Yes. The automation sends the announcement as a newsletter to the full subscriber list.
Can I change the preview text of the announcement email?
No. The preview text always uses the blog post title.
Can I resend a blog post announcement?
Yes. Sent announcements can be remail from the Newsletters page.
What happens if multiple blog posts are published in one day?
The automation includes the most recent qualifying blog post when it runs.