Spam Protect is a list-cleaning tool in Seguno: Email Marketing that automatically unsubscribes invalid or fake email addresses. Use Spam Protect to reduce bounces and spam complaints before sending newsletters to existing subscribers.
Spam Protect protects sender reputation by removing risky email addresses that could harm deliverability.
How Spam Protect works
Spam Protect monitors the subscriber list and automatically unsubscribes:
Invalid email addresses that would result in a bounce
Fake signups submitted by bots or automated scripts
Compromised email addresses are likely to generate spam complaints
Even a small number of bounces or complaints can reduce inbox placement. Spam Protect improves deliverability by proactively cleaning these addresses.
Spam Protect also prevents flagged email addresses from entering the Welcome automation to protect performance.
Note:
Spam Protect must be activated before sending newsletters to existing subscribers.
Activate Spam Protect
When activating Spam Protect, Seguno immediately cleans existing subscribers and continues monitoring new signups.
Open Seguno Email Marketing.
Review the banner at the top of the app showing the number of email addresses to be cleaned.
Click Activate.
Wait for the banner to display that list cleaning is complete.
Once complete, newsletters can be sent to existing subscribers.
New subscribers flagged as invalid or risky will be automatically unsubscribed going forward.
Warning:
Cleaned subscribers will not receive Welcome automation emails.
Which subscribers are cleaned
Spam Protect targets:
Invalid email addresses
Fake signups submitted through website forms
Spambot-generated submissions
Spambots are automated computer programs that scan websites and submit forms with random or stolen email addresses.
View cleaned subscribers in Shopify
Spam Protect applies a tag to each cleaned subscriber.
Tag name: cleaned-email-spam-protect
To create a segment in Shopify:
In the Shopify admin, click Customers.
Click Segments.
Click Create segment.
Enter: customer_tags CONTAINS 'cleaned-email-spam-protect'
Click Save.
Use this segment to review or report on cleaned subscribers.
What if a real subscriber is cleaned?
In rare cases, a legitimate email address may be flagged.
If a customer reports not receiving the Welcome automation:
Open the customer record in Shopify.
Check for the tag cleaned-email-spam-protect.
Contact Seguno Support.
Seguno Support can mark the address as allowed. Spam Protect will retain this exception for future sends.
FAQs
Is Spam Protect required before sending newsletters?
Yes. Spam Protect must be activated before sending newsletters to existing subscribers.
Does Spam Protect automatically clean new subscribers?
Yes. After activation, newly flagged subscribers are automatically unsubscribed.
Will the cleaned subscribers receive automations?
No. Cleaned email addresses do not trigger the Welcome automation.
Can I manually resubscribe a cleaned contact?
Contact Seguno Support to allow the email address. Manual re-subscription alone may not prevent future cleaning.