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Understanding required email features
Understanding required email features

What sections are required in an email?

Updated over a week ago

Seguno seeks to provide the best email marketing solution for merchants while upholding ethical practices that protects the merchants, their customers, and Seguno as the app provider. In order to do this efficiently and comply with legal regulations, there are a few sections of your email newsletters and automations that are required.

Unsubscribe button

According to the CAN-SPAM Act, it is a federal requirement that all recipients of emails with commercial messages have the right to elect to receive emails from you, as well as the right to demand that you stop emailing them. The unsubscribe button is the simple solution to this law that you will find is mandatory for ALL email marketing platforms.

Unsubscribe button in the footer

The unsubscribe button in the footer cannot be removed in Seguno. Having a clear and easy-to-find unsubscribe button builds trust with subscribers and reduces spam complaints. Merchants who have authenticated their domain have the option to remove the unsubscribe border for design preferences.

Unsubscribe button in the header

Once you have authenticated your domain, you have the option to remove the unsubscribe link in the header. While the header unsubscribe button can be removed, it is a best practice and recommended to include this option in all marketing emails.

Mailing address in the footer

Anti-spam laws require senders to have a physical mailing address in the footer section of every email. For merchants without a brick-and-mortar location or main office, we suggest using a P.O. box.

Tip: When you first install the app, Seguno uses your Shopify information to automatically update your address. You can update your address at any time in the Company details section of your Seguno Settings.

Spam protect

Spam Protect is a required feature to start sending newsletters and is used to keep your customer lists clean from fake emails and spam bots.

Spam Protect will monitor your account and automatically unsubscribe bad emails to protect your deliverability. These bad emails are primarily invalid or fake signups that would have resulted in bounces or spam complaints. A small dose of bounces and complaints can have a large impact on your ability to reach the inbox of interested subscribers.

Therefore, Spam Protect is required to use the Seguno: Email Marketing platform. You will not be able to send out email newsletters/automations until it is activated.

To activate Spam Protect:

  1. You will see a yellow message box prompting you to activate Spam Protect, which will also include the number of subscribers that are expected to be cleaned by the system.

  2. Click Activate.

    activate spam protect button
  3. Once activated, there will be a green message box stating that you can start sending newsletters.

    list cleaning complete notification

GDPR Compliance

The General Data Protection Regulation (GDPR) is the European Union’s data privacy law that requires companies to be more transparent about how their customers' and subscribers' personal data is used. If your business, customers, and/or subscribers are based in Europe, then your website and your email marketing efforts are all subject to GDPR laws. Here are some other helpful documents to consider:

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