This article explains how to send a newsletter in Seguno: Email Marketing using Shopify customer segments or previous email activity. Use customer segments to target subscribers based on Shopify data, or use previous email activity to target subscribers based on how they interacted with past emails.
Customer segments in Shopify
Shopify customer segments create dynamic groups based on customer data and actions. As customers meet or no longer meet the segment filters, they are automatically added or removed.
Segments can use data from:
Customer records
Order history
If your shop has made over 100 sales, Shopify's Predicted Spend Tiers are available for your segment filters.
Tip:
Use Shopify's reference guide for a complete walk-through of all available segment filters.
To view Shopify segment templates:
Note:
When creating a Shopify segment, you do not need to filter for email subscription status. Seguno only sends to customers who have accepted marketing. Because of this, the delivered email count may be lower than the total segment size.
Seguno Email Marketing metafields
Seguno provides metafields that can be used in Shopify segments to target subscribers based on newsletter engagement.
These metafields update after each send in near real time.
Available metafields:
seguno.last_sent_date
The last date a subscriber received an email from Seguno Email
seguno.last_open_date
The last date a subscriber opened an email from Seguno Email
seguno.last_click_date
The last date a subscriber clicked an email from Seguno Email
seguno.sends_since_last_open
The total count of newsletters sent to that subscriber since they opened an email from Seguno Email (The larger the number, the more newsletters they have not opened.)
seguno.sends_since_last_click
The total number of newsletters sent to that subscriber since they clicked an email from Seguno Email (The larger the number, the more newsletters they have not clicked)
To find these metafield filters:
From the Shopify admin, go to Customers
Click the expand arrow
Click in the segment creator textbox
Type the filter name or scroll through the list of filters to find your desired seguno metafield.
Example segments:
Targeting based on previous email activity
Previous email activity targeting is built directly into Seguno. It targets subscribers based on engagement with specific newsletters or automations that have already been sent.
You can include or exclude subscribers based on whether they:
Received an email
Opened an email
Clicked a link
Converted after engaging with the email
Each activity is evaluated independently. Targeting subscribers who opened does not exclude those who clicked or converted unless those activities are explicitly excluded.
Example use cases:
Send a reminder to subscribers who opened but did not click
Thank subscribers who clicked but did not purchase
Exclude subscribers who already engaged with an announcement
Send an email using segments in Seguno
Choose which segments to include or exclude when editing the recipients for a newsletter.
Steps to send an email using segments:
From the Newsletter detail page, click Edit in the Recipients section.
To send the email to specific segments, select Subscribers within specific segments.
Select one or multiple segments from the search bar.
To exclude specific segments from receiving the email, select Exclude customers within specific segments.
Select one or multiple segments from the search bar.
Click Save.
Note: If a customer is part of multiple activity targeting, Seguno will only email that customer once. If a customer is included in both the intended to receive the email and an excluded activity, Seguno will not send the email to that customer.
Default Exclusion Segments
Choose segments to exclude when sending any email in Seguno automatically.
To set a Default exclusion segment:
Create the exclusion segment in Shopify.
In Seguno Email: Go to Settings.
Scroll to Excluded recipients.
Select one or multiple segments.
Click Save.
This process automatically adds the segments to the exclusions list for the recipients of the newsletter and works for creating new newsletters and duplicating existing ones.
Carry recipients to duplicate newsletters
When duplicating a sent newsletter, you can carry over included and excluded recipients.
To carry over previous recipients to the duplicated newsletter:
Select the sent newsletter.
Click Actions, then Duplicate.
Complete the required fields.
Select "Include recipients."
This action will overrule any Default exclusion settings, so they will not apply to the duplicate newsletter.
FAQs
What is the difference between Shopify segments and previous email activity?
Shopify segments use customer and order data, while previous email activity uses engagement data from specific emails sent in Seguno.
Can I use both methods in one newsletter?
Yes. You can include or exclude Shopify segments and previous email activity when editing recipients.