Seguno Email Marketing is built exclusively for Shopify. Seguno integrates directly with Shopify data, so customer, order, product, and discount information stays synced inside the Shopify admin.
This article explains what Shopify data Seguno uses and how it powers newsletters and automations.
Customers and subscribers
Seguno uses Shopify customer records to manage subscribers. A subscriber is a Shopify customer with an Email subscription status set to Subscribed.
Seguno does not maintain a separate contact database. All subscriber data syncs directly from Shopify.
To verify subscription status in Shopify:
Click Customers in Shopify.
Select a customer record.
Review the Email subscription status field.
Only customers marked as Subscribed are eligible to receive marketing email.
Note:
Seguno automatically filters for Email subscription status when sending a campaign or automation email. This filter is applied even if a Shopify segment includes unsubscribed customers.
This automatic filtering is the most common reason the final recipient count is lower than the total number shown in a Shopify segment.
Shopify segments
Seguno uses Shopify Segments to target or exclude specific groups of subscribers when sending an email.
Examples of segment usage:
Customers tagged VIP
Select the desired Shopify segment.
Seguno automatically filters for Subscribed customers.
Review the final recipient count before sending.
Learn more about how to manage your Customers in Shopify here.
Orders and automation triggers
Seguno uses Shopify order data to trigger automations (triggered workflows). Order data also personalizes email content.
Seguno accesses the following order fields:
Line items
Order date
Fulfillment status
Fulfillment date
These fields power the following commerce automations:
Abandoned Checkout
First Purchase
Repeat Purchaser (second purchase)
Review Request (eligible completed order)
Lapsed Purchaser (no recent purchases after at least one prior order)
Note:
Order line item data is only accessible at the time the automation is triggered. Newsletters (one-time campaigns) cannot include previous order line item data.
Products in emails
Seguno uses Shopify product data to populate product sections in newsletters and automations.
By default, Seguno filters products by in-stock availability. If a product contains variants, Seguno uses the first in-stock variant.
Product sections that use Shopify data:
Featured product
Product list
Featured collection
Collection list
Available product attributes:
Title (required)
Image
Vendor
Price
Compare-at price
Add to cart link
View product link (required)
Description
Shopify discounts
Seguno uses your Shopify discounts to send discount codes in emails. All discount configuration occurs in Shopify.
Shopify controls:
Discount type
Value
Requirements
Eligibility
Expiration date
When a subscriber clicks a link in an email containing a Shopify discount, the discount is automatically applied at checkout if the discount settings allow it.
Note:
Seguno does not create or manage Shopify discount rules. All discount logic must be configured in Shopify before it is used in email.
Shopify marketing dashboard
Seguno integrates with the Shopify Growth dashboard.
Merchants can:
Create new Seguno campaigns
Review newsletter performance
Review automation reporting
View marketing activity alongside other Shopify marketing channels
Seguno’s email editor can also be used within Shopify marketing automations for more advanced workflows.
FAQs
Does Seguno store customer data separately from Shopify?
No. Seguno uses Shopify as the source of truth for customer and subscriber data.
Why is my segment size larger than my send count?
Seguno automatically filters for customers whose Email subscription status is Subscribed. Unsubscribed customers are excluded at send time.
Can I include past order details in a newsletter?
No. Order line item data is only available during a triggered automation event.
Does Seguno manage Shopify discounts?
No. Shopify controls all discount settings. Seguno only inserts or applies existing Shopify discounts in email.