Shopify sends certain emails to customers automatically, regardless of whether they have opted in to marketing. These are separate from the triggered email automations you create in Seguno Email Marketing. Understanding this difference clarifies what Seguno manages and what Shopify controls.
What are Shopify notifications?
Shopify notifications are native, system-generated emails that Shopify automatically sends to customers. They cover transactional events such as order confirmations, order cancellations, customer account confirmations, and delivery confirmations. Most Shopify notifications are required and go to all customers regardless of their marketing subscription status.
What are Seguno Email Marketing automations?
An automation in Seguno Email Marketing is a triggered email workflow that sends to subscribers who have opted in to marketing. Automations are designed for marketing communications, not transactional system emails.
Can Seguno replace Shopify notifications?
Seguno Email Marketing cannot replace Shopify's native email notifications. If you want to customize the design or content of Shopify notifications, you can use a third-party app such as OrderlyEmails.