Learn how to find and analyze your email reports for newsletters, campaigns, and automations. If needed, reference the definitions for email metrics and reporting.
Lifetime metrics
Celebrate your lifetime revenue generated with Seguno by viewing performance metrics at the top of your Dashboard.
Newsletter reports
There are several areas within Seguno to view your newsletter performance metrics and in-depth reports.
From the Dashboard
View reporting highlights quickly from the Dashboard. The Dashboard shows your recent newsletters and performance metrics.
For a detailed report of each newsletter.
Navigate to the Dashboard
Select the newsletter from the recent newsletters list
View performance, engagement, and deliverability metrics on the Newsletters Detail Page
For more details, click View report
From the Newsletters page
You can also view newsletter reports from the Newsletters page.
Navigate to the Newsletters page
Select the newsletter from the newsletters list
Click View report
Campaign reports
Campaigns are a group of newsletters with a central theme and common goal. Seguno provides aggregated reporting and individual newsletter reports.
To new the aggregated report for a Campaign:
Navigate to the Newsletters page.
Click Campaigns.
Select the campaign from the campaign list.
View the aggregated metrics at the top of the Campaign Details Page.
Automation reports
Automations are Individual or a series of emails sent to an individual subscriber based on specific trigger actions. Due to the variability in sending volume, automation metrics will differ from newsletter metrics. Automations generally have a lower sending volume but have much higher engagement rates for email metrics.
Series: multi-email automations
For automations that contain multiple emails, Seguno provides aggregated reporting.
To review the aggregated email metrics for your automation:
Navigate to your Automations page.
Select the automation from the list.
View the aggregated metrics on the Automations Details Page.
For a more detailed report, click View report.
To review the individual email metrics within a series:
Find the email in the email list.
Click the Actions dropdown.
Select View report.
Single-email automations
To review the email metrics for a single-email automation:
Navigate to your Automations page.
Select the automation from the list.
View the email metrics on the Automations Details Page.
For a more detailed report, click View report.
