Shopify offers channel reporting based on your UTM parameters and connected apps. View Seguno metrics in Shopify through channel reports.
Shopify channel reports
Shopify and Seguno reporting may vary slightly due to the reporting calculations. Both reports offer insight into email performance and conversions.
To view Seguno metrics in Shopify:
Navigate to the Marketing page in your Shopify Admin.
In the Top channel performance card, click Seguno.
Select the campaign.
View the Shopify metrics attributed to the Seguno email.
Note: By default, the channel report filter is set to 30 days. To view a larger date range, adjust the date filter.
Tracking parameters for analytics
Seguno automatically appends three tracking parameters (UTMs) to all links to allow you to track these events in Shopify analytics and in your third-party analytic platforms (such as Google Analytics.)
utm_campaign=Shopify's unique ID to track marketing event attribution
utm_source=seguno
utm_medium=email