Understand the domain warming process

What is domain warming? Understand how Seguno works to protect your domain reputation.

Updated over a week ago

Domain warming establishes credibility for a new domain by sending emails in small volumes to introduce you as a sender to your subscribers’ inbox providers.

After the domain authentication process is complete, Seguno will automatically guide your first email send through the domain warming process to optimize your deliverability and inbox placement.

Understanding the domain warming process

Seguno starts by evaluating any engagement data available for your contacts, such as opens and orders. Your contacts are then automatically sorted into groups from most to least engaged.

Once you schedule your email, Seguno will start by sending it to your 20 most-engaged contacts. Every four hours, another part of the delivery will continue while the recipient group size doubles, continuing until the email has been sent to all contacts. The domain warming process depends on your subscriber count. Generally, it lasts 2-4 days. You'll see a banner at the top of your Newsletter details page with an estimate of the expected duration and progress.

newsletter throttling notification

Tips for successful domain warming

To help make the domain warming process as successful as possible, consider the following tips when sending your first newsletter:

  • Send to your full subscriber list: Sending your first newsletter to your entire subscriber list allows receiving email systems to "get to know you". If you send your first newsletter to only a fraction of your full list and then send your next newsletter with 5X the number of subscribers, the receiving inbox may flag your newsletter as spam due to the drastic increase.

  • Do not schedule additional newsletters during the domain warming process: Sending additional newsletters during the domain warming process will interfere with the process and can damage your sending reputation. We ask you to wait four hours after the warmup process has been completed before scheduling your next newsletter.

  • Use a strong subject line and preview text: Emails that produce high engagement show your credibility as a sender. Choose a subject line and preview text that is likely to entice subscribers to open the email.

  • Consider promoting a discount: Offering a discount can increase email opens and clicks, building your credibility as a sender.

  • Test your message prior to sending: Ensure there are no broken images, typos, or invalid links.

  • Carefully review time-sensitive messages: The domain warming process takes time, and subscribers will receive the message at different times. If you are including a promotion, be sure that it lasts at least 7-10 days after the send starts.

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