Domain warming establishes credibility for a new domain by sending emails in small volumes to introduce you as a sender to your subscribers’ inbox providers.
After the domain authentication process is complete, Seguno will automatically guide your first email send through the domain warming process to optimize your deliverability and inbox placement.
Understanding the domain warming process
Seguno starts by evaluating any engagement data available for your contacts, such as opens and orders. Your contacts are then automatically sorted into groups from most to least engaged.
When you schedule your email, Seguno will initially send it to your 20 most engaged contacts for each inbox provider, such as Gmail, Apple Mail, Yahoo, etc. Every four hours, the delivery will continue, with the size of the recipient group doubling each time, until the email has reached all your contacts.
The domain warming process varies based on your subscriber count and typically lasts between 2 to 4 days. To provide you with a clear estimate of the time required for your domain warming process, a banner will appear at the top of your Newsletter details page, displaying the estimated duration and progress of the process.
Tips for successful domain warming
To help make the domain warming process as successful as possible, consider the following tips when sending your first newsletter:
Send to your full subscriber list: Sending your first newsletter to your entire subscriber list allows receiving email systems to "get to know you". If you send your first newsletter to only a fraction of your full list and then send your next newsletter with 5X the number of subscribers, the receiving inbox may flag your newsletter as spam due to the drastic increase.
Do not schedule additional newsletters during the domain warming process: Sending additional newsletters during the domain warming process will interfere with the process and can damage your sending reputation. We ask you to wait four hours after the warmup process has been completed before scheduling your next newsletter.
Use a strong subject line and preview text: Emails that produce high engagement show your credibility as a sender. Choose a subject line and preview text that is likely to entice subscribers to open the email.
Consider promoting a discount: Offering a discount can increase email opens and clicks, building your credibility as a sender.
Test your message prior to sending: Ensure there are no broken images, typos, or invalid links.
Carefully review time-sensitive messages: The domain warming process takes time, and subscribers will receive the message at different times. If you are including a promotion, be sure that it lasts at least 7-10 days after the send starts.