A remail is a premium feature that lets you automatically resend a newsletter to engaged subscribers who did not open the original send. Use this feature in Seguno Email Marketing to increase visibility for important campaigns without emailing your entire list again.
A remail targets engaged subscribers only and excludes contacts who opened the first send.
What is a remail?
Remailing is the process of resending a newsletter to engaged subscribers who did not open the initial send.
Key details:
Available as a premium feature in Seguno: Email Marketing
Sends only to non-openers
Can be scheduled during the initial send or after delivery
Allows a different subject line and preview text
Schedule a remail when sending a newsletter
Use this method to automate the remail at the time of the original newsletter scheduling.
Navigate to the Newsletter details page.
In the Schedule section, click Edit.
Select Automatically remail non-openers.
Drag the delay bar to set the remail timing.
The delay is set in 12-hour increments.
Edit the Subject and Preview text.
Click Continue.
Review the delivery details.
Click Schedule delivery.
Tip:
The recommended remail delay is one - three days after the initial send.
Schedule a remail after a newsletter is sent
Use this method to customize content or adjust timing after reviewing performance.
Navigate to the Newsletter details page for a sent newsletter.
In the Schedule section, click Remail non-openers.
Edit the Title (internal only), Subject, and Preview text.
Click Create newsletter.
Seguno automatically creates a new newsletter that sends only to subscribers who did not open the original send.
Optional customization:
Click Customize to edit content.
Click Send now to send immediately.
To schedule for later:
Click Edit.
Update the Date and Time.
Click Continue.
Review the delivery details.
Click Schedule delivery.
Warning:
You cannot create a remail for your first newsletter sent with Seguno Email Marketing.
Notes and tips
Live content sections
If the newsletter contains live content (for example, a recent blog posts section or a collection filtered by new arrivals), Seguno refreshes that content before sending the remail.
This refresh may result in different products or blog posts appearing in the remail.
To prevent changes:
Use static sections such as Featured blog posts or product lists.
Discount codes
If the original newsletter includes a discount:
The remail includes the same discount code if it has not expired.
If the discount has expired, Seguno removes the discount and related callout sections automatically.
Sending frequency
Remailing every newsletter is not recommended.
If you send newsletters frequently, additional remails may increase unsubscribe or complaint rates. Monitor performance metrics and adjust your strategy if unsubscribe or complaint rates increase.
Tip:
Update the subject and preview text for each remail to improve open rates.
FAQs
Can I edit the content of a remail?
Yes. When scheduling manually, click Customize to edit the email content before sending.
Does a remail send to my entire subscriber list?
No. A remail sends only to engaged subscribers who did not open the original newsletter.
Will live content update in a remail?
Yes. Live sections refresh before the remail sends. Use static sections if you do not want content to change.
Should I change the subject line for a remail?
Yes. Updating the subject and preview text increases the chance that subscribers will open the remail.
How long should I wait before sending a remail?
The recommended delay is one to three days after the original newsletter send.