Use the Facebook Leads connection to sync new subscribers from Facebook Lead Ads into Seguno. When a customer submits a Facebook lead form, Seguno creates or updates a subscribed customer in your Shopify account.
About the Facebook leads connection
The Facebook Leads connection uses Facebook admin permissions to listen for new lead events on your Facebook pages. Seguno only accesses data when a lead form submission occurs and does not continuously pull data from Facebook.
New leads are created as subscribed customers in Shopify and are available immediately for newsletters and automations in Seguno: Email Marketing.
Required Facebook permissions
Facebook requires specific permissions to allow Seguno to receive lead data. All requested permissions must be approved for the connection to work.
Permissions used
Show a list of the Pages you manage: Select which Facebook pages to connect
Access leads for your Pages: Retrieve email addresses from lead forms
Read content posted on the Page: Identify lead ads and form metadata
Manage accounts, settings, and webhooks for a Page: Listen for new lead events
Create and manage ads for your Page: Attribute leads to specific ads
Warning:
If any required permission is denied or revoked, lead syncing will stop.
Seguno does not share your data or store or access your Facebook information beyond the specified purposes. It will not post to or modify your Facebook page. Additionally, any data used to access your Facebook leads will be deleted within 48 hours after your account is disconnected.
Connect your Facebook pages
To connect Facebook leads:
From the Seguno Email Dashboard, then Connections.
Click Connect next to Facebook Leads.
Log in to Facebook when prompted.
Click Edit access and select/deselect the Facebook pages to connect.
Review all requested permissions and approve them.
Click Continue as to complete the connection.
Note:
You must have admin permission on each Facebook page to enable syncing.
Once connected, Seguno begins importing new leads for enabled pages only. Existing leads collected before the connection are not backfilled.
Note: If Leads Access Manager is enabled in your Facebook Business Manager settings, you'll need to add access for Seguno in the CRM Integrations section of your Business Manager settings for Seguno. Learn more from Facebook.
This connection does not support co-registration leads, and each Facebook page may be linked to one Seguno account at a time.
How leads are imported
When a Facebook Lead Ad form is submitted:
Leads are imported near real time
Available fields include first name, last name, and email address
Subscribers are set to accepts email marketing
The tag “facebook-leads-connection” is applied
If the email address already exists in your account, Seguno does not overwrite existing profile data. The subscriber status is updated, and the tag is added.
This connection does not support co-registration leads. Each Facebook page can connect to only one Seguno account.
Add tags to Facebook leads
All leads receive the default tag “facebook-leads-connection.” You can add additional tags at the page or form level.
Add tags to a Facebook page
From the Seguno Email dashboard, click View all in the Connections card.
Select Facebook Leads.
Select a Facebook page.
Click Edit in the Tags card.
Enter the tag in Tag subscribers with.
Click Save.
All new form submissions on that page will receive the tag.
Add tags to a Facebook form:
From the Seguno Email Dashboard, click View all in the Connections card
Select Facebook Leads.
Select the Facebook page that contains the form.
Click Edit tags next to the form name.
Enter the tag in the Tag subscribers with.
Click Save
Update or disconnect pages
Turning off a Facebook page pauses lead syncing without deleting the connection.
If you disconnect Facebook entirely, Seguno deletes all access data within 48 hours and complies with GDPR requirements.
Troubleshooting
Error messages are designed to help you avoid common issues that may prevent your leads from syncing to your account. Refer to this list for assistance in identifying these problems.
This page is currently being used by another account.
Each Facebook page can connect to only one Seguno account. Check other Shopify stores using Seguno.
This page has no active forms.
Only Facebook Lead Ads with lead forms are supported. Other ad types do not sync subscribers.
At least one form must capture the email field.
The form must use the
email_addressfield type, not a text field.
You do not have admin access to this page.
Reconnect using a Facebook account with admin permission.
There was an error testing this connection. Leads are not being imported
If Leads Access Manager is enabled in Facebook Business Manager, add Seguno under CRM Integrations.
FAQs
How fast are Facebook leads imported into Seguno?
Leads are imported near real time after a form submission.
Does Seguno backfill old Facebook leads?
No. Only leads collected after the connection is enabled are imported.
Can I connect the same Facebook page to multiple Seguno accounts?
No. Each Facebook page can connect to only one Seguno account at a time.
What tag is applied to Facebook leads by default?
All leads receive the tag “facebook-leads-connection.”
Are existing customer profiles overwritten?
No. Existing data is preserved, and only the subscription status and tags are updated.