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How does Seguno track my email conversions?
How does Seguno track my email conversions?
Updated over a week ago

Seguno's integration with Shopify allows Seguno to track all sales attributed to your email marketing. Lifetime sales attributed to email, known as conversions, are directly accessible through your Dashboard. View your sent newsletters and active automations to see the sales generated by that specific marketing event.

  • How is email revenue calculated?

    • Seguno records an order as email revenue (also known as a conversion) when a customer places an order within 5 days of clicking through an email to your site. If a customer has clicked through multiple emails within the last 5 days, the revenue is attributed to the most recently clicked email. In some instances, a customer may convert from one email multiple times.

  • Is conversion tracking accurate?

    • Analytics should give you a realistic look at your business and use industry-wide best practices for click-based attribution and a 5-day window. Your email revenue in Seguno does not leverage partial attribution, so there may be some slight differences between other reliable conversion tracking models.

  • These numbers don't look right compared to my previous email provider. Why?

    • If you're coming from another email platform, check your previous provider's conversion attribution settings to compare like-for-like metrics. Some platforms use different attribution windows or events (such as opens), which may overstate their impact compared to Seguno, Shopify, and other analytics platforms, such as Google Analytics.

  • How does Seguno track these orders without cookies or scripts on my site?

    • Seguno's integration with your Shopify admin links your customers' last order details with their most recent email activity. This approach ensures your data stays accurate. It also allows cross-device conversions to be tracked (where a customer may have clicked your email on one device and then completed the order from another device).

  • Can I configure my conversion settings?

    • Seguno's conversion settings follow industry-accepted best practices for the click-based 5-day conversion window. If you have specific needs for a different attribution window or conversion event, don't hesitate to contact Seguno Support to help us understand your needs.

  • How can I improve my conversion rates and revenue?

    • Our team has a ton of free resources to help you build your email program into a revenue-generating machine by focusing on critical components such as list growth, contact engagement, email design, automations that convert, and so much more. Contact support and let us help you generate more ROI.

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