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Create a holiday or event-specific opt-out list
Create a holiday or event-specific opt-out list

Ensure your seasonal or holiday-related emails target the right audience.

Updated over 2 weeks ago

Certain holidays and seasonal celebrations, such as Mother's Day and Father's Day, can be sensitive topics for some. Allowing subscribers to opt out of newsletters related to these occasions is a recommended best practice. The steps below outline the best way to accomplish this.

Create the Opt-out Form


For Seguno Email users

  1. Add an Email Signup block to your website.

  2. Set an Opt-out tag for the Seguno Email app block

  3. Send the Out-out email to collect opt-out signups

  4. Create the Customer segment

  5. Select the segment as an exclusion

For Seguno Email and Popup users

  1. Using Seguno Popups and Forms, create a form to embed on an existing or brand-new page on your website.

  2. Set an Opt-out tag for the Seguno form

  3. Send the Out-out email to collect opt-out signups

  4. Create the Customer segment

  5. Select the segment as an exclusion

Setting Opt-out tag for your Seguno email app block

  1. Go to your Online Store Sales Channel

  2. Click Customize next to your Current theme

  3. Click Add section on the left side of your screen

  4. Select the Apps column then Email signup

  5. Customize the Email signup section

    1. Depending on your screen size, the customize area will appear on the left or right side.

  6. Change the Customer Tags to your Opt-out tag

  7. Click Save

Setting Opt-out tag for your form

  1. Click on your form

  2. Click Edit next to Tags

  3. Enter the Opt-out tag

    1. Ex: Opt-out-Mother's-Day

Send Opt-out email

Send a newsletter to your subscribers, linking them to the page on your Shopify website where you've placed the form, or Seguno email app block.

Create the Customer segment

The proper tag will be applied to their profiles as people fill out the opt-out form. Now, it's time to create a customer segment to exclude them from newsletters related to those topics.

  1. Go to the Customers page

  2. Click Filter

  3. Select customer_tag, then CONTAINS

  4. Find the opt-out tag by scrolling or typing it in

  5. Click Run query

  6. Double-check the results of the query

  7. Click Save and name the segment

Select the segment as an exclusion

  1. Click on the title of your draft newsletter

  2. Click Edit next to Recipients

  3. Check the box next to Exclude customers within specific segments

  4. Select the opt-out segment you created using the steps above

  5. Click Save

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