Some holidays and seasonal events, such as Mother's Day or Father's Day, can be sensitive topics for certain subscribers. Seguno Email Marketing lets you create an opt-out list for these occasions so subscribers can self-select out of specific newsletters, and you can exclude them automatically.
Create the opt-out form
There are two ways to create an opt-out form, depending on whether you use Seguno Email Marketing alone or together with Seguno Popups & Forms.
For Seguno Email Marketing users
Add an Email signup block to your website.
Set an opt-out tag for your Seguno Email Marketing block.
Send the opt-out email to collect opt-out signups.
Create the customer segment.
Select the segment as an exclusion.
For Seguno Email Marketing and Seguno Popups & Forms users
In Seguno Popups & Forms, create a form to embed on an existing or new page on your website.
Set an opt-out tag for your Seguno Popups & Forms form.
Send the opt-out email to collect opt-out signups.
Create the customer segment.
Select the segment as an exclusion.
Set an opt-out tag for your Seguno Email Marketing block
Go to your Online Store sales channel.
Click Customize next to your Current theme.
Click Add section on the left side of your screen.
Select the Apps column, then select Email signup.
Customize the Email signup section.
Note: Depending on your screen size, the customization panel appears on the left or right side of the screen.
Change the Customer tags value to your opt-out tag.
Click Save.
Set an opt-out tag for your Seguno Popups & Forms form
Click on your form.
Click Edit next to Tags.
Enter the opt-out tag.
Tip: Use a consistent naming convention for your tags, for example:
opt-out-mothers-dayoropt-out-fathers-day. This makes them easy to locate when building your customer segment.
Send the opt-out email
Send a newsletter to your subscribers with a link to the page on your Shopify website where you have placed the opt-out form or the Seguno Email Marketing signup block.
Create the customer segment
As subscribers complete the opt-out form, Shopify adds the opt-out tag to their customer profiles. Create a customer segment to capture those tagged subscribers so you can exclude them from the relevant newsletters.
Go to the Customers page in your Shopify admin.
Click Filter.
Select customer_tag, then select CONTAINS.
Find the opt-out tag by scrolling or typing it in.
Click Run query.
Review the results to confirm the segment is accurate.
Click Save and name the segment.
Select the segment as an exclusion
Click on the title of your draft newsletter.
Click Edit next to Recipients.
Select the checkbox next to Exclude customers within specific segments.
Select the opt-out segment you created above.
Click Save.
FAQs
Can I create opt-out lists for multiple holidays?
Yes. Repeat this process for each event. Use a distinct tag for each one, such as
opt-out-fathers-dayoropt-out-valentines-day, and create a separate customer segment for each.
Do subscribers who opt out get removed from my list?
No. The opt-out tag marks them for exclusion from specific newsletters only. They remain active subscribers and will continue to receive other emails.
Can I reuse the same opt-out form for multiple events?
You can, but you will need to update the tag on the form before each campaign so that submissions are applied to the correct segment.
Will Shopify apply the tag automatically when someone submits the form?
Yes. When a subscriber submits the opt-out form, Shopify applies the customer tag you configured directly to their customer profile.
What if a subscriber opts out but then wants to receive those emails again?
You would need to manually remove the opt-out tag from their customer profile in your Shopify admin, or provide a way for them to resubscribe to those sends.