Growing a healthy, organic email list is essential for long-term success in email marketing. Enhance your paid ads and SEO efforts by converting more anonymous shoppers into subscribing prospects using these tools.
Apps, connections, and forms
Any app you use to collect subscribers must update the Shopify Customer record and set the Accepts email marketing attribute. When an app updates the customer record correctly, Seguno Email Marketing automatically recognizes the subscribers on your email lists.
Popups
A popup collects email or SMS signups without requiring a dedicated page. Popups also support announcements and shopper guidance.
Recommended app:
Seguno: Popups integrates directly with Shopify Customers and Seguno Email Marketing for newsletters and automations.
Tip:
Be mindful not to overwhelm new shoppers with too many notifications when they first visit your site. Launching browser-based push notifications, support chat, social proof banners, and pop-ups all at once can cause confusion.
Website banners
A persistent banner displays a signup form without interrupting the shopping experience. Shoppers can opt in at any point while browsing.
Recommended app:
Seguno's Dynamic Banner Suite is available free to all Seguno Email Marketing users. It also supports cart-size incentives and site announcements.
Facebook Leads connection
Connect your Facebook business page to sync new subscribers from active Lead Ads into Seguno Email Marketing. Seguno automatically creates new Shopify Customer records as prospects sign up.
Newsletter form
Seguno Email Marketing includes a hosted newsletter form you can link to from your site navigation. Open Settings in Seguno Email Marketing, copy the landing page URL, then add it as a menu item in your Shopify Online Store.
Tip:
If you collect subscribers outside Shopify, for example, at a market or through a third-party point-of-sale, integrate those sources with Shopify directly when possible. If automated integration is not available, import new subscribers promptly so they receive timely emails.
Set up your Shopify theme for opt-ins
Shopify themes include built-in signup placements for your footer and checkout. Enable and customize these to match your subscriber strategy.
If you need help completing these steps, refer to Shopify's help center for email marketing settings or contact Shopify Support.
Add a newsletter signup to your footer
From your Shopify Admin, navigate to Themes.
Click Customize.
Under the Sections panel, select Footer.
Select the checkbox for Show newsletter signup.
Optional: To update the signup copy, open Theme actions and select Edit languages. If you're using the Debut theme, find the newsletter copy under General > Newsletter form.
Add a newsletter signup to your checkout
From your Shopify Admin, navigate to Settings.
Click Checkout.
In the Marketing options section, select the checkbox for Email.
Optional: To update the opt-in label, click Customize sign-up labels in the Marketing options section.
Common errors
Issue | Cause | Solution |
New subscribers from a third-party app don't appear in Seguno | The app does not update the Shopify Customer record or set Accepts email marketing | Confirm the app writes to Shopify Customers before using it |
Footer newsletter signup is not visible on the storefront | The option is disabled in the theme settings | Navigate to Themes > Customize > Footer and enable Show newsletter signup |
Facebook Leads subscribers are not syncing | The Facebook Leads connection is inactive or disconnected | Reconnect your Facebook business page in Seguno Email Marketing settings |
FAQs
Does Seguno Email Marketing automatically recognize subscribers from any Shopify app?
Only apps that update the Shopify Customer record and set the Accepts email marketing attribute will sync automatically. Verify this before selecting a third-party signup tool.
Can I use Seguno Popups & Forms without Seguno Email Marketing?
Yes. Seguno Popups & Forms is a standalone app that integrates directly with Seguno Email Marketing for automations and newsletter sends.
What is the newsletter form in Seguno Email Marketing?
The newsletter form is a hosted landing page Seguno Email Marketing provides. You link to it from your site navigation to give shoppers a dedicated place to subscribe.
How do I collect subscribers from in-person events?
If your point-of-sale system integrates with Shopify, configure it to create Customer records with Accepts email marketing enabled. If integration is unavailable, import contacts into Shopify manually.
Will Seguno Email Marketing add subscribers collected through Shopify's checkout opt-in?
Yes. When a shopper selects the email marketing checkbox at checkout, Shopify updates their Customer record, and Seguno Email Marketing automatically recognizes them.