Understanding email conversion tracking in Seguno Email Marketing

Seguno Email Marketing tracks email-attributed sales using its native Shopify integration. Lifetime conversions appear on your Dashboard, and each newsletter and active automation displays the revenue it has generated individually.

Seguno Email Marketing records an order as a conversion when a customer places an order within five days of clicking through to your store from an email. A customer can convert from the same email more than once.

If a customer clicks through more than one email within the five-day window, the order is attributed to the most recently clicked email.

Seguno Email Marketing does not rely on cookies or on-site scripts. Instead, the Shopify integration links each customer's most recent order to their most recent email click activity in your Shopify admin. This approach keeps data accurate and supports cross-device conversions, where a customer clicks an email on one device and completes the order on another.

Seguno Email Marketing follows industry-wide best practices for click-based attribution with a five-day window. It does not use partial attribution, so results may differ slightly from other tracking models.

If you are migrating from another email platform, compare the attribution settings from your previous provider directly. Some platforms use different attribution windows or trigger events (such as email opens) that can overstate performance compared to Seguno Email Marketing, Shopify, and other analytics tools such as Google Analytics.

Seguno Email Marketing's conversion settings follow industry-accepted best practices for the click-based, five-day attribution window. These settings are not configurable by default.

The Seguno support team offers free resources covering list growth, contact engagement, email design, and automations. Contact Seguno Support to get started.